cheap accessories jewelry wholesale What is the consumption level of people who can buy LV?

what does becoming jewelry wholesaler do Source: all -weather technology (ID: iAWTMT) Author: Zhang Chao Editor: Luo Lijuan
"I saw a favorite medium bag, (at the time) hesitated to gone. N middle -aged bag enthusiast Wen Jie is after 00, and is in Chongqing's junior, because he watched LV Looping when he brushed Xiaohongshu a few years ago, and was attracted by the retro "taste" of the middle -aged package. Second -hand luxury pits.
But at the moment, Wen Jie felt that the popularity and popularity of second -hand luxury goods was far more than imagined -this is not the first time she missed her favorite bag because of "slow starting". Another situation is that even if she encounters a very scarce and favorite style, she has to give up because "the price is too high."
Ifly affected by changes in national consumption concepts and high domestic luxury consumption, the second -hand luxury market labeled "environmental protection and fashion" has become popular again in the past two years.
"Overview of the 2021 China Second-hand Luxury Industry" released by the Data Research Platform Headao Research Institute shows that from 2016-2020, the market size of China's second-hand luxury industry (sales) increased from 5.85 billion yuan to 173.0 100 million yuan, a compound annual growth rate of 31.1%.
2016-2025 my country Second-hand Luxury Trade Industry Market Gliming (Source: Head Leopard Research Institute)
, compared with developed countries, the proportion of the size of the second-hand luxury market in China is still low. Essence The Foresight Industry Research Institute pointed out that if the average proportion of the second -hand luxury market is estimated, the Chinese second -hand luxury market in the future can reach a trillion -dollar scale, and the development potential will be huge.
Is full of imaginative market spaces have attracted many companies to come to the layout, such as: Hongbulin, Two, Fat Tiger, Master Bao and other second -hand luxury e -commerce platforms. The comprehensive cross -border member e -commerce platform Koala Sea Shipping has introduced REClo, the largest mid -ancient luxury store "Big Black House" and online second -hand luxury trading platforms this year; Many old -fashioned Middle Stores also collectively settled in Tmall International.
The convenient and rich form of second -hand luxury sales has accelerated the prosperity of this market. More and more young consumer groups like Wenjie have obtained the first luxury bag in life through platform channels.
At the same time, the hot second -hand luxury market is also facing the problem of imitation.
Although most platforms have introduced luxury appraisal links, this industry is still an experienced work, so far it has not formed a standardized and standardized appraisal process. At present, the appraisers who are professional and able to be able to take one side are still rare. Earlier, platforms including Vipshop and Gets have been trapped in the controversy of the "authenticity" of the commodity.
The second -hand luxury market potential and industry issues are accelerating the outbreak.
The popularity of the second luxury market
Maruko is a luxury enthusiast who works in the financial circle in Shanghai.
out of her likes for all trendy things, she has bought a lot of luxury big -name bags, jewelry and watches, etc., and gradually has a lot of idle objects at home.
In the early days, Maruko tried to transfer some items that he could not use very much through idle fish. One of the more troublesome parts of leisure fish is that in addition to the basic information of the seller to provide items, it is more important to communicate directly with the buyer and discuss the price. The whole process is relatively cumbersome, the transaction rate is relatively low, and the experience of the ball is poor.
Under the introduction of a friend, in early 2016, Maruko came into contact with the online second -hand luxury trading platform -only two, starting from clothing and shoes, becoming a non -professional seller.
If different from the C2C mode of idle fish, only two of these C2B2C second -hand luxury trading platforms. There is no need to personally communicate with the buyer on the product details and prices. The receiving products are identified, disinfected, took pictures, and displayed. When the transaction is reached, the platform also provides packaging logistics and after -sales service.
During the sale period, the seller can freely pricing the product. If the buyer is allowed to negotiate, you can choose to open the bargaining function. It can only enter the number, not text. The whole process saves a lot of trouble for buyers and sellers.
"Their process makes me feel very assured." According to Maruko description, in addition to the authenticity of the product, the platform will even help cleaning the platform, and the entire process experience exceeds expectations. But correspondingly, the platform will also draw certain commissions to the seller.
For about five years, Maruko has witnessed only two of the main recycling clothing categories, and transformed into multi -category such as pocket bags, jewelry, watches, and clothing.
In the past two years, Maruko began to focus on selling second -hand luxury bags. She obviously felt that the entire second -hand luxury trading market had signs of becoming popular again. Basically, the bags she hanging on the second two can be sold in a week, and the speed of turning her hand has been significantly improved compared to previous years.
The deepest transaction that impressed her in April this year, Maruko launched a 90 % LV NEVERFULL on the two platforms.
In at 12:00 noon, the buyer submitted bargaining and money at 12:01. The Maruko agreed to negotiate and complete the transaction. The whole process took only 1 minute. Event, "Maruko said excitedly. Moreover, the Communist Party received 1095 views on the shelves, and the popularity was quite high.
Themutzo turned to LV NEVERFULL record
not only that, because the balls maintained a certain number of new frequencies on the platform, and the previous sales record was better, she accumulated a lot of fans.
"In the past two years, the market obviously felt that the market has become hot. My fans have been growing steadily. Most of them are newly registered accounts in half a year," said Maruko. Luxury goods, but they all start to pay attention to this market, and even register for new product information at any time.
In fact, the feeling of Maruko represents the development of the entire second -hand luxury market to a certain extent.
The two founders and CEO Zhu Taiqi revealed to the whole weather that since the epidemic, the second -hand luxury market has indeed increased. From the perspective of GMV, the GMV growth rate of the platform in recent years has remained three times more than three times the growth rate The above; because of the strategy adjustment, only the two pay more attention to the luxury brand, the customer unit price has also increased significantly, from the early 300-500 yuan to 1000-1500 yuan; the platform's unit price has been further increased to 3,000 yuan since 2020, and the live broadcast in the station is live broadcast. The unit price of the channel is as high as 6000-8000 yuan.
is not only an e -commerce platform. Douyin, which grew up with short video air outlets, has also become one of the important positions for second -hand luxury transactions.
In the Flying Gua data list, in February, the top three of the top three of Douyin second -hand shoe, hats, bags and bags are: Fei Fish Shanghai Taikuhui Store Xiayan, with GMV with goods reached 71.759 million, ranking ranked Douyin's total list is fifth; TRACY Dong Bowen, with a total of 50.279 million with the goods, ranked 13th in the total list of Douyin with the total list of Douyin; the second -hand luxury store of the Fat Tiger, with a GMV with the goods of 30.56 million; 100 million yuan, amazing strength.
In addition to the hot second -hand luxury market, the consumption side has also sinking and obvious younger trend.
The "Analysis of the Status and Development Trends of the Second -hand Luxury Industry Market in China in 2021" released by the Prospective Research Institute shows that although the consumption of second -hand luxury market consumption is currently concentrated in first -tier cities, new first -tier cities, and second -tier cities. It is 70%of the overall second -hand luxury market; but with the increase in acceptance and consumption capacity of luxury goods below the third line, the purchase frequency of second -hand luxury goods has increased significantly.
It picture Source: Foresight Research Institute
This trend is more obvious to only two platforms. According to Zhu Tai Niqi, more than 95%of the platform users are women, and buyers and sellers have a certain re -coincidence. However, the overall weight is not high; most of the sellers are women with good income conditions at the age of 25 to 45, and 60%of the first -tier and new first -tier cities, and buyers may sink in both age and income level, more, more, more, more, more, more, more, more, more, more, more, more, more, more, more, more, more, more, more, more, more, more, more sinking. For women aged 18 to 35, the proportion of front -line and new first -tier cities accounts for about 50%. Buyers in third- and fourth -tier cities have continued to increase in the past few years.
"I often go to the warehouse to help ship the goods. I will see that the address on the list is the third- and fourth -tier cities," Zhu Tai Niqi believes that second -hand luxury e -commerce has given sinking user contact and experienced big -name products The channel, "The first LV and CHANEL can be bought by the first LV and CHANEL. I feel very happy and very meaningful."
Who is the "pushing hands" behind?
How is this wave of second -hand luxury goods scraped? Who is the "pushing hands" behind?
In the observation of Zhu Taiqi, he believes that the new round of growth in the second -hand luxury market mainly comes from three reasons: First, the epidemic limits the production and sales of first -hand luxury goods, and the consumer demand is randomly shifted to the second -hand luxury market Second, the establishment of infrastructure such as live broadcast to help the platform can better reach consumers and win user trust; finally, the most important point, second -hand luxury goods have developed to this day. Development becomes mature.
"I think it is time, land, and people to reach this time." He said.
Since the epidemic, the large -scale luxury brands have risen with raw material costs and in short market supply, which have repeatedly increased the price of goods. According to incomplete statistics, from the outbreak of the epidemic in 2020 to July this year, the French luxury brand CHANEL has increased three consecutive prices, and the average increase in a single average is about 5%; another French luxury brand Louis Vuitton has risen continuously in 2020 The price is four times, and the price increases in 2021.
. However, the price of luxury big names has soared for many years. It does not seem to scare back Chinese consumers. Lv, Chanel, GUCCI and other stores are common. Wait for several months to buy, and some brand stores also use the routine of "distribution".
Under the double influence of price and supply and demand, some consumers can only set their sights on the second -hand luxury market.
It's measures of second -hand luxury platforms, consumer services are also getting more and more attention, and platforms try to enhance brand power and consumer trust.
The only two as an example, the platform has made great efforts in the service process and service experience of the seller in the past few years. In the operating side, in addition to the existing APP, it has also launched small programs, and even opened offline stores to strengthen the connection with consumers. "When we want buyers to receive our products, his experience is like buying new products." Zhu Tai Niqi said.
In addition, Chen Mo Mo, vice president of Yuanzheng Capital Investment, believes that the rise of the circular economy and the impact of the star and Internet celebrity effect are also an important reason for promoting the growth of the second -hand luxury market.
Printer information shows that Yuanzheng Capital has invested only two since 2018. So far, it has been submitted to three rounds.
Chen Mo silently recalled that when Yuanzheng Capital entered only two times, the market development was not mature, and even without forming a report. The overall industry's turnover was only 23 billion.
"We were optimistic about the long -term efficiency improvement in this industry, and I felt that this was a market with huge potential." Now three years have passed, Chen Mo Mo felt that the market was gradually getting better, "there was a huge wave of huge waves during the epidemic period. Facilities, many young people have also begun to accept the concept of circular economy, and follow the stars to buy medieval clothing and bags. "
Is luxury and ease of the University of Foreign Economic and Trade University Luxury Research Center to jointly and release the" China Second -hand luxury goods The Market Development Research Report ("China Second Luxury Research News") shows that 41%of the surveyed consumers believe that previous users, especially key opinion leaders (including Internet celebrities, stars, etc.) The score is the most important factor affecting their purchase behavior; the opinions of net celebrities and stars on social media have profoundly affected the cognition and purchase behavior of generations and generations of generations. on site.
The impact on the stars

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