wholesale selling jewelry If you want to customize a bag, give it to your girlfriend, it takes a high -end one

gold bug jewelry wholesale After experiencing LOGO worship, Chinese luxury consumers have begun to turn to unknown low -key luxury brands, and luxury brands have also set off a "customized" trend with the times to make tailor -made high -level tailor -made highs. Quality private products.

M luxury itself focuses on the concept of "a small amount and rare", and even some of them are "unique". Customization is to meet the preferences of consumers? Keep the style consistent?

I luxury customization: Personality and fanaticism are one
a set of good suit, naturally, the pursuit of the luxury products In China, there have been "custom tide".
Recently, Burberry announced that it will launch a custom men's clothing service in China, and previous men's clothing brands such as Dengxi Road have quietly opened the road to customization of luxury clothing. Customized high -end customers provide exclusive services ...
In China, customization seems to have become an indispensable means for luxury brand operations. On the one hand, brand customization is the challenge to the brand's own design and manufacturing capabilities, and on the other hand, it also puts forward extremely high requirements for the brand strategy itself. How to perfectly embed the customized product into the brand value communication system, it is many luxury companies. Facing new problems.

The "custom style"
This Chinese luxury consumption has increased in "blowout", consumers have greatly improved the brand's perception of the brand. rise. Among the many customized products, customized men's clothing for high -end business men and luggage and jewelry for women are the main products.
In fact, "customization" has always been one of the labels of luxury goods.
If in Europe, luxury companies with a history of hundreds of years have reserved the tradition of customized goods and services. However, luxury goods enter China first, first bring the basic and classic models, because the Chinese people's awareness of luxury goods generally stays in brand worship.
In addition, luxury brands have been introduced to auxiliary -line products with relatively low prices. Luxury customized goods and services have always been rare in the Chinese mainland market.

A international brands are popular, and China's local customized brands are also eager to try
in recent years, Chinese luxury consumption has increased "blowout", and consumers have also greatly improved the brand's perception of the brand. , "Customized style" quietly blew. Among the many customized products, customized men's clothing for high -end business men, as well as luggage and jewelry for women.
The domestic market opportunities are unlimited, and some high -end custom products that are not familiar with in China have also explored the way. "Our products are very user -friendly. In addition to tailor -style customization, we can choose from style design, fabrics, and accessories. We will have professionals to communicate, cooperate with customers, and follow up." Marketing director
said.
In 2011, internationally renowned clothing brands, Cruciani, POROSUS, etc., participated in the Shanghai luxury exhibition and explored the Chinese mainland market. For the Chinese market, these international clothing brands are basically based on high -end customization. They do not intend to mass production. Customers are positioned as high -end consumer groups in my country.
The customization of high -end brand clothing is only the most common category of many luxury goods, and the customization of luggage jewelry is particularly favored by consumers. In fact, there are many forms of customized customs, including clothing, luggage, jewelry, watches, home, piano, piano, piano, and even cars, yachts, private jets, and so on. These industries are parallel to foreign countries, and in China, because of the three categories of clothing, luggage and jewelry, and people's lives are the closest, the luxury goods in relevant foreign categories have become the first category to excavate the Chinese market.
, on the one hand, embroidery, printing and dyeing, and brocade are used in large quantities for advanced fashion customization; on the other hand, domestic jewelry customization has quietly opened the war due to relatively low thresholds. And more brands are looking for business opportunities from the long history and culture of China. China's advanced customization is moving towards the perfect combination of traditional civilization and modern fashion life.

"Unique" marketing experience
Customized edition or limited edition is reflected in consumers. It is a unique personality, the pursuit of quality of life, as well as the brand's fullness of the brand.
This in the fashion industry has such a widely circulated saying: "When you don't know what to use to express your fashion attitude, you can choose LV; when you no longer need to use to express your fashion attitude, you can Choose BV. "
The high -level custom luxury goods have hardly seen the brand's logo from the appearance, but users have a soft spot for their unique feelings. Consumers buying fashion luxury goods is not to meet functional needs, but to meet the symbols and spiritual needs that show the charm and connotation of self -style, custom services to maximize this emotional attribute.
In French "luxury product" expert Danier Alles divided luxury products into three levels: high -level custom luxury products, intermediate -level luxury products, and easy to accept luxury products. They have both common and irreplaceable personality. The differences and selling points of high -end customization and ordinary luxury goods are unique and service. For consumers, the rare quantity, unique design, and special memorial significance are a very pleasant feeling for him or her. This feeling far exceeds the value of the product itself.
The products that are customized and limited editions often make many consumers unable to refuse, or even obsessed, which is related to the psychology of people who want to collect a value product in the future. Consumers want to raise their identity and reflect their privileges through consumer products. In these customized or limited edition consumers, their unique personality, the pursuit of quality of life, and the full -hearted attitude towards the brand are fully expressed.
The core value of customized and limited edition products is that it can provide the monopoly, uniqueness, and the value of the mouth that it has such products. As long as companies seize the psychology of consumers, "limited editions" and customization can even become a consumer right. For example, when many brands sell customized products and limited edition products, buyers need to queue up or sell them to only sell them to only sold to them to sell them to them. VIP members, these conditions are virtually let consumers always hope that everything they have is unique, which enhances consumers' emotional value of custom or limited edition products.

The performance of the brand "cross -regional polarization"
The polarization of the brand refers to the pole development of the brand between the industry. Lower and more diverse.
In recent years, the "custom style" that has quietly emerged from luxury goods has more from the global strategic layout of luxury brands.
The value of the brand to measure the brand: one is the number of brand stores, distributed areas; the other is the degree of brand diffraction and derivative feasibility. The polarization of the brand refers to the pole development of the brand in the industry. In popular terms, it is higher, more refined, lower -priced, lower, and more diverse.
In fact, whether the products are popular, advanced, or even auxiliary lines, they are all manifestations of this trend. The so -called polarization is to cover more customer groups for brands. French perfume brand Guerlan can buy primary cheap perfumes in the mall. Of course, you can also go to Qiaolan's headquarters to specifically ask the perfumers to customize their own taste.
, the polarization of the brand also has extremely high risks. To extend the product line, it is necessary to do low -end and auxiliary line, but if you do n’t do it well, you will drag the quality of the main brand brand. How to meet the needs of low -end customers, protect the interests of high -end customers? If you only adhere to high -end customized services, it will also bring a lot of production pressure to the main line brand.

Thimi has always adhered to customization. Its world -renowned customization level explains the phrase "Customization Win in Technology Design". There was a Japanese customer because he loved Hello Kitty to make a Hemov bag of Hello
KITTY style. Hermes made a customized product that made them proud according to needs; and a customer said that his friends, used to eating every day to eat every day. A apple, so I hope to customize a package that can only put one apple to that friend. The 360 ​​-degree arc -shaped bag is both practical and beautiful, which is a great challenge for technology and design. Later, this "Apple bag" was praised by customers, and Hermes finally bought the idea back.
However, it is Hermes, which is the perfect pursuit of technology and design. It was not adapted to the Chinese market in the past few years, and now it is not amazing for its sales. Hermes' high -end insistence and the early development of the Chinese luxury market in Mainland China seems to be somewhat out of place, because few consumers in the Mainland will wait for a silk scarf to wait for the first half of the year, and other non -custom luxury goods of Hermes are also because the output is too low due to the low yield. The price is constantly rising. Blindly cater to the brand value that cannot be improved, so on the one hand, Hermes continues to conservative quality from material to production, and on the one hand, it continues to improve the current situation of "excessive output". From economic benefits, basic models are essential strategies.

So are you optimistic, do you buy a big -name handbag or customized?
If satisfaction, please adopt

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