Cartier brand history

Emperor's jewelry dealers, jewelry dealers' emperors ": Cartier
Cartier's website:/ English
company profile
Cartang -Switzerland -Switzerland's brand.
In 1847, Louis-Francois Cartier took over its teacher Adolphe Picard at the jewelry workshop at No. 29 Paris Street. The Cartier brand was born here.
in 1888, Cartier tried to install a mechanical women's watch on the gold bracelet inlaid with diamonds; By 1904, Cartier's gold watch made by old friend Santos. Since then, Cartier watches have always been pets in high society, which has been enduring.
No. 13, Heping Street, Paris. Later, the three Cartier brothers Louis, Pierre and Jacques inherited their family business. Their footprints have traveled all over the world, from India to Russia, from Persian Bay to New World. In 1902 and 1909, Cartieria was in London respectively in London, respectively. The establishment of a branch with New York has established the foundation of Cartier.
Cartier quickly won the favor of the European royal family. The emperor of jewelry dealers ". He also appointed Cartier as a royal jewelry supplier of the British royal family in 1904. The exotic culture experienced by the three brothers of Cartier has deeply affected the style of Cartier. Is it a high -end jewelry or a contemporary jewelry series, such as Le Baiser Dragon (Dragon Kiss Series). Cartier boutiques are based on excellent production technology, unique style and professional technology to convey the value of the brand.
brand spirit n R n Cartier is the best representative in the world's jewelry industry. King Edward VII once praised it as "the emperor's jewelry dealer, the jewler of kings, and king of jewler). Cartier represents the class , Taste, wealth, noble, strong virginity, and eternity. In the world, which has about 170 boutique stores worldwide, after more than 150 years of marketing, it still always adheres to the business philosophy and service concepts of the pursuit This spirit also makes Cartier's reputation forever.
products and services
In 1847, Cartier Jewelry was born in Paris. Its founder is Louis Francois Cartier).
Paron III's administration, Paris has resumed the former flashy weather. Fashion Center Italian Avenue.
The third -generation Louis Joseph in the Cartier family is a soul figure in Cartier culture. He has outstanding artistic talents and a savvy businessman. He found the designer Charles Jacqueau to create a world -class jewelry jewelry for him, and found the outstanding female designer Jeanne Tousain, who was known as the "Leopard of the Americas" and made the Americas. Leopard jewelry became a symbol of Cartier. Louis Joseph is like a poet, pursuing perfection, and like a magician. He can realize perfect dreams one by one. He led Cartier to a new era.
In 1973, Cartier launched the Cartier Boutique Series, including lighters, watches, stationery, leather goods, perfumes, table clocks, glasses, even tableware and other products, named "LSE MUST CARTIER".
is worth mentioning that the world's first modern watch with both decoration and functional, is designed by Cartier. Cartier's concepts and techniques of incorporating jewelry inlaid in the design of the watch make the watch present another gorgeous and noble. Cartier's gorgeous and classical shapes make his necklaces, bracelets, watches, rings, and earrings welcomed by superior people. In addition to the classic three -ring design, animals in nature such as elephants and birds are also the themes often appear in Cartier jewelry. The Panthere jewelry series launched in the 1990s also became one of Cartier's classics.
Cartier is not only a representation of high society, but also a classic brand that witnessed eternal love. For more than 100 years, Cartier has witnessed countless eternal love and commitments. Therefore, whether it is a person with a certain status or a young couple, Cartier has always conveyed the magical magic of love.
It's nostalgia and deep love for his wife to commemorate the founder Louis Cartier, and the perfume "So Pretty de Cartier" named after her nickname is better witnessed for a long time and uniqueness.
Jewelry design requires classic aesthetics, but with contemporary spiritual interpretation, works can be more sense of time and are accepted by people. There have been many important design topics in Cartier, including "series theme creation", "the artistic essence of high -end jewelry", etc. These traditional design concepts have a profound impact on Cartier. Times characteristic combination of traditional craftsmanship Shen Yun is the highest state of the Cartier Advanced Jewelry Series. In the smooth lines and the color of Mingcheng, Cartier interprets the true meaning of beauty -beauty lies in simplicity, not complexity, in harmony, not conflict.
development process
Cartier: Emperor and jewelry
For hundreds of years, Cartier, known as the "emperor's jewelry dealer, the emperor of the jewelry dealer" Humans create exquisite and unparalleled masterpieces. Looking back at Cartier's history, it is the history of the century -old changes in modern jewelry. Cartier's development has always been closely related to the royal aristocracy and celebrities of various countries. Cartier's legendary story began in 1847. Louis- (1819 ～ 1904) A diamond-shaped logo composed of a heart shape with the abbreviated letters L and C of their own names registered Cartier, which means that Cartier is officially born. This heart-shaped sign symbolizes a legendary love. The beginning of the story and the luxury kingdom.
The address of Cartier in 1853. During this period, France was under the rule of Napoleon III. Celebrations and dances are Paris's daily social activities. The glory of the Second Empire has greatly promoted the operation and development of Cartier. Due to the favor of Napoleon's young cousin, Princess Mathilde, Cartier's business quickly fluttered, and the Paris royal family and nobles were swept at the time.
In 1859, Cartier was relocated to the most fashionable central region code in Paris. Louis-I hope his career can be passed down from generation to generation, so he taught the craft to the eldest son Louis-鄄 Fred (1841 ~ 1925), and let him operate the company as a partner. In 1874 give him. After that, Alfred also continued the development of Cartier's business with his son in 1898.
This in 1899 Cartier took an important step, and moved the store to Heping Street () No. 13, a high -end commodity center in Paris. The century -old old store was decorated and luxurious. Until the 21st century today, Cartier has not been relocated. In 1902, Cartier opened a shop on the streets of London and opened a store in New York in the same year to develop the US business. The building on the fifth avenue of New York became Cartier's headquarters in the United States. This building was exchanged for the lady of New York real estate tycoon with a pair of black pearl necklaces. At that time, the market value was located at $ 1 million. After the unremitting efforts of the two generations, Cartier has gradually developed into the world's most respected watch and jewelry dealer, which is highly respected by the European royal family. Prince of the British King of Wales praised Cartier as "the emperor's jewelry dealer, the emperor of the jewelry dealer." In 1902, Prince Wales specially ordered 27 crowned headdress from Cartier and worn it at the ceremony of Edward VII. Essence
It 1904 Edward VII gave Cartier Royal Appointment. Since then, Cartier has successively received the appointment of royal rooms such as Spain, Portugal, Russia, Siam, Siam, Greece, Serbia, Belgium, Romania, Egypt, and Albania, as well as the appointment of the Duke of Orleans and Monaco. It is a very creative genius with high appreciation taste and excellent business mind. He has a strong interest in luxury decorations and clocks, especially for clocks. He has carried out precise technological innovations, especially the famous "charm clock", and also applied for patent protection. In these two fields, he also fully shows his talents as a jewelry dealer.
In from the beginning of the 20th century, some design inspiration and styles from Egypt, Persia, Far East and Russian ballet () are integrated into more geometric patterns and abstract designs. In 1906, they began to apply strong colors and some new materials, such as agate, corals, etc., and formed a new artistic style. This style was known as "Artdeco" after the international modern decoration and arts exhibition held in Paris in 1925. It has since been famous for the world and leads the trend of contemporary art and fashion. Under the management, Cartier kept maintaining innovation and vitality. He has innovated jewelry design style, which has made a huge contribution to the development of jewelry and watches, laying a good foundation for the new form of the precious goods market. With the efforts of their three brothers, high -end jewelry (), clocks, and accessories have become a major field of art led by the Cartier family.
In the 21st century, Cartier is already the world's most top luxury jewelry watch brand. It is synonymous with classics and innovative design and superior craftsmanship. It is a leader in the field of jewelry and watch. Cartier, which has a century -old history, still moves celebrities and stars around the world with its elegant and noble temperament, realized the luxurious dreams of today's fashion people, and created the world -famous legendary stories. It has more than 220 boutique stores and unique distribution networks on the five continents. Based on its rich professional knowledge and experience, Cartier occupies an important position at every important historical moment. Cartier is from the legend of generations 150 years ago. It has exuded its unique charm in the luxury field and wrote a successful history.