1 thought on “China (Mainland) Jewelry Exhibition Industry, which is internationalized in internationalization”
Lee
Yang Xiangsan The modern jewelry industry in Mainland China started after the reform and opening up, and the jewelry exhibition industry has only been carried out in the 1990s. So far, the jewelry exhibition industry in Mainland China has only undergone 20 years of development. For many jewelry practitioners, jewelry exhibitions are new things, and the jewelry exhibition industry is the Yangyang industry. This will review the development history of the jewelry exhibition industry in China, analyze the status and pattern of jewelry exhibitions, and discuss the future development direction and trend. 1. The development history of the jewelry exhibition industry in China The development of the jewelry exhibition industry in Mainland China has gone through the budding stage, the rise stage, and the rapid development stage. In recent years, it has just entered the stage of rapid development, and it is still far from the prosperity of the jewelry exhibition industry in Europe, the United States, and Hong Kong, China. 1.1 The budding stage of the jewelry exhibition industry 2000 years ago, the jewelry exhibition industry in Mainland China is in the budding stage. The jewelry exhibitions are mainly exhibitions and sales. The service is not in place. Borrowing a friend's words, it is "carrying a few boxes of goods and running in China. It is not important for any brand and image. You can sell it to make money." At that time, in major cities such as Beijing and Shanghai, there were dozens of jewelry exhibitions, but the exhibition area reached 5,000 square meters. The concept of the business has begun to establish the concept of the exhibition, and has accumulated experience and laid the foundation for the rise of the future jewelry exhibition industry. 1.2 The rise of the jewelry exhibition industry From September 14th to 17th, 2000, the first Shenzhen International Jewelry Exhibition held at the Shenzhen High -Tech Exhibition Center marked the rise of my country's jewelry exhibition in China. The exhibition area of the jewelry exhibition is 9,000 square meters, the number of booths is 430, and 200 exhibitors. In 2001, this data jumped to 16,000 square meters and 800 standard booths. During the same period, the China International Jewelery Show held in Beijing, the exhibition area reached 10,000 square meters and the number of booths exceeded 420; jewelry exhibitions in Shanghai, Guangzhou and other places also rose one after another. The participating jewelry companies have gradually realized the importance of the promotion and publicity of corporate brand image. The more gorgeous decoration, more rich corporate culture and product promotion activities appear at the jewelry exhibition. With the rapid development of China's economy, jewelry exhibitions have also blossomed in the north and south of the river. Beijing, Shanghai, Shenzhen, Guangzhou and other first -tier cities have also held jewelry exhibitions. 1.3 The rapid development stage of the jewelry exhibition industry in China has accumulated in just six or seven years. Since 2005, the jewelry exhibition industry in Mainland China has begun to enter the rapid development stage. 2012 China Jewelry and Jewelry Nian Jie Jewelry 2005 Shenzhen International Jewelery Show for the first time on a new height of the 50,000 square meters exhibition area; the exhibition area of the 2006 China International Jewelry Exhibition exceeded 30,000 square meters; after integrating resources in the same year The leapfrog development Shanghai International Jewelery and Jewelry Exhibition reached an exhibition area of 23,000 square meters for the first time. In September, Shenzhen Jewelry Show, November Beijing Jewelery Fair and Shanghai Jewelry Exhibition were also called the three major domestic jewelry exhibitions. The jewelry exhibition in Mainland China has entered a stage of rapid development. The brand display and promotion of jewelry companies has become the mainstream of jewelry exhibitions. Luxury booth decoration, exquisite corporate publicity 册, and colorful promotion activities are increasing in the jewelry exhibition. At the same time, the focus of the jewelry exhibition has also changed from a single promotion method of "exhibitors' singing and buyers" to exhibitors, buyers, and media three parties. The brand promotion functions, transaction functions, media communication functions, innovative products and innovative design of jewelry exhibition have become increasingly perfect. The jewelry exhibition has begun to truly realize the role of comprehensive service platforms. 2. The current status of the jewelry exhibition industry in Mainland China The China International Jewelry Exhibition held in Beijing in November, the Shenzhen International Jewelry Exhibition in September, and the Shanghai International Jewelry and Jewelry Exhibition in May. The proportion of exhibition scale is nearly 100%. The three major jewelry exhibitions have been drove together to become a three -legged trend, becoming the vane of China's jewelry industry, consolidating the core position in the jewelry exhibition industry in mainland China. 2.1 The three major jewelry exhibitions in Beijing, Shenzhen, and Shanghai drive together Entering the pattern of the Chinese jewelry exhibition industry in 2012, the pattern of the Chinese jewelry exhibition industry has changed. The 2012 China International Jewelry Exhibition exhibition area held in Beijing reached a record 58,000 square meter, with more than 2,700 booths, and jumped to the largest jewelry exhibition in the mainland; Solid position; 2012 Shanghai International Jewelery and Jewelry Exhibition, the exhibition area also stood at a new height of 42,000 square meters in one fell swoop, with nearly 2,100 booths. 2.2 Other small and medium -sized jewelry exhibitions The mainland China in the existing Beijing, Shenzhen and Shanghai three large -scale jewelry exhibitions, and more and more institutions and enterprises holding jewelry exhibitions. In recent years, in Beijing, Shanghai, Shenzhen, Guangzhou, Shenyang, Qingdao, Dalian, Chengdu, Tianjin, Hangzhou, Kunming, Nanjing and other places, more than 20 small and small jewelry exhibitions have been risen. The exhibition area is generally only 10,000 square meters, and the influence on exhibitors, buyers and the media is not enough. The threshold for the exhibition is reduced, and the level of professionalism and service awareness of the company needs to be improved. The exhibition company, which is purely business operations, has more investment in the cultivation of the exhibition brand, and it is impossible to have a greater influence and driving role in the jewelry industry. If, with the background of authoritative industry institutions and industry organizations, with the organizational planning of professional exhibition companies with experience, service awareness and innovation, jewelry exhibition projects can be cultivated, forming scale and development. 3. It is a concentrated display of jewelry brands at home and abroad, a professional jewelry trading platform, a stage for new product research and development and technological innovation, a event for information exchange and economic and trade cooperation in jewelry industry at home and abroad, and a gathering of the international jewelry industry. Vane of the trend of Chinese jewelry trend. 3.1 China International Jewelry Exhibition The China International Jewelry Fair is generally held in November of the Beijing China International Exhibition Center in November. host. The exhibition area of the 2012 China International Jewelery Show will reach 58,000 square meters, the number of booths is 2700, and more than 1,200 exhibitors. The number of visitors is expected to exceed 90,000. It is the largest professional comprehensive jewelry exhibition event in mainland China. 2006 ~ The data map of China International Jewelry Exhibition The China International Jewelry Show relied on this huge consumer market in Beijing, affecting the jewelry markets in North China, northeast, Central Plains and Northwest China and radiated the country. At the same time, the selection and exhibitions of the "Tiangong Award" of jade carving in China have also led to the vigorous development of the jade, jade and jade carving industry in the northern market, and established the important position of China's international jewelry exhibition in the jade and jade industry. 2012 China International Jewelery Exhibition includes the International Color Gem Association Exhibition (ICA), Thailand exhibition group, Sri Lanka exhibition group, Australian Opan exhibition group, South Korea exhibition group, China Taiwan Pavilion and Hong Kong Pavilion of China, participating in the exhibition, participating in the exhibition Enterprises from more than 20 countries and regions including China, Belgium, Germany, Italy, the United States, Israel, Poland, Brazil, Japan, Singapore, India, Malaysia, Pakistan, Nepal, Myanmar, etc., mainly operate products cover diamonds, color gems, emeralds, Gold, silver and antique jewelry and other varieties. 2012 China International Jewelery Show Domestic and Overseas Exhibitors Proportion Figure 2012 China International Jewelry Exhibition Domestic and Overseas Exhibitors Exhibition Area Proportion Figure 3.2 Shenzhen International Jewelry Exhibition Jewelry and Jade Jewelry Industry Association, Ministry of Land and Resources Jewelry and Jade Jewelry Management Center, Shenzhen Luohu District People's Government, Shenzhen Economic and Trade and Information Commission, Shenzhen Cultural and Sports Bureau, People's Bank of China Shenzhen Central Branch, Shenzhen Gold Jewelry Jewelry Industry The Association, Shenzhen Bangyou Exhibition Co., Ltd. and Hong Kong Lixin International Exhibition Co., Ltd. are jointly sponsored. They are generally held in the Shenzhen Convention and Exhibition Center in mid -September each year. The area of Shenzhen International Jewelry Exhibition was 5,2500 square meters, the number of booths was 2500, and 1,200 exhibitors. 2006 ~ The data of Shenzhen International Jewelry Exhibition In Shenzhen is an important production and processing base and distribution center for the Chinese jewelry industry. Holding jewelry exhibitions in Shenzhen has unique geographical advantages. The participating team also highlights the pivotal position of Shenzhen in the Chinese jewelry industry. 2012 Shenzhen International Jewelry Exhibition Domestic and overseas exhibitors' number ratio diagram 2012 Shenzhen International Jewelery Exhibition Domestic and Overseas Exhibitors Exhibition area ratio 3.3 Industry Association, National Jewelry Jade Quality Supervision and Inspection Center, Shanghai Gold Exchange, Shanghai Diamond Exchange, Shanghai Gold Jewelry Industry Association, Shenzhen Gold Jewelry Jewelry Industry Association and Shanghai Baoyu Industry Association and other authoritative institutions jointly sponsored Shanghai International The jewelry exhibition is generally held at the Shanghai World Expo Exhibition Hall in May each year. The exhibition area of the 2012 Shanghai International Jewelry and Jewelry Exhibition was 42,000 square meters, the number of booths reached 2100, 1,000 exhibitors, and more than 70,000 visitors. 2006 ~ The data of Shanghai International Jewelry Exhibition The Shanghai is the economic center of China, relying on the economically developed and rich East China region, the Shanghai International Jewelry and Jewelry Exhibition Industry has become China's most important professional jewelry event. One, reflects the influence of China's jewelry industry on the world jewelry industry. In 2012, Zhou Dafu, Zhou Shengsheng, Xie Ruilin and Liufu Jewelry and other well -known Hong Kong -funded jewelry brands, as well as the collective debut of international luxury brands such as GUCCI high -end jewelry and Luca Carati, marked the significant significant brand of Shanghai International Jewelry Exhibition in the brand height. Improve and establish an important position in the international jewelry industry. In addition, the main exhibition groups include Belgium Antwerp Diamond Diamond Exhibition (AWDC), Israeli Diamond Exhibition (IDI), International Color Gem Association Exhibition Group (ICA), Thai jewelry exhibition, Sri Lanka jewelry exhibition group, Australia and European泊展团、韩国展团、中国台湾馆和中国香港馆,以及来自中国、美国、英国、德国、意大利、俄罗斯、波兰、土耳其、南非、巴西、日本、新加坡、印度、马来西亚、印度尼西亚、菲律宾、 Exhibitors from nearly 30 countries and regions such as Pakistan, Nepal, Myanmar, and Macau, China accounted for 36.2%of overseas companies, marking the significant improvement of the international influence and popularity of the Shanghai International Jewelry and Jewelry Exhibition. 2012 Shanghai International Jewelery Show Domestic and Overseas Exhibitors Specifications 2012 Shanghai International Jewelery Exhibition Domestic and Overseas Exhibitors Exhibition area ratio 4. Conclusion Beijing China International Jewelry Exhibition, Shenzhen International Jewelry Exhibition, Shenzhen International Jewelry Exhibition The overall scale of the Shanghai International Jewelry Exhibition has reached an exhibition area of 150,000 square meters and 7,000 booths. It eliminates the factors of overlapping enterprises. This data also has 100,000 square meters and about 5,000 standard booths. This huge jewelry exhibition market and the vast buyer resources in the Chinese market have established the global position of mainland jewelry exhibition industry. The three major jewelry exhibitions in Beijing, Shenzhen, and Shanghai will continue to develop in the direction of branding, comprehensive trade, terminal marketization and internationalization. 4.1 The Chinese jewelry exhibition industry continues to develop in the direction of branding The jewelry exhibition industry continues to develop along the brand -oriented route. The first layer of meaning is the brand effect of the jewelry exhibition itself. The three major jewelry exhibitions, including China International Jewelery Fair, Shenzhen International Jewelery Exhibition, and Shanghai International Jewelery Exhibition, are the brand of the Chinese jewelry exhibition industry. The brand -oriented jewelery exhibition also needs to be continuously systematic and professional in terms of exhibitors, publicity, buyer invitation, and event planning, so as to continuously improve the influence and importance of the jewelry exhibition industry around the world. The meal means that the number of exhibitors at the jewelry exhibition has continued to increase and the brand intensity continues to increase. For a powerful jewelry brand, participating in professional jewelry exhibitions is a three -dimensional advertisement with less investment and good results, a good opportunity to promote brand and enhance brand awareness and reputation. 4.2 The development of the Chinese jewelry exhibition industry in the direction of comprehensive trade The exhibitions in the bud stage are mainly trading venues for exhibitors and local purchasers. With the rapid development of the jewelry industry and jewelry exhibition industry The extension of comprehensive trade in the jewelry exhibition has continued to expand, and its utility is increasingly reflected. The comprehensive trade, including on -site product transactions, product order transactions, exhibitors, investment promotion, franchise, agency cooperation and other categories. In addition, the exchange, application and promotion of new technologies in the jewelry industry, and innovative product design gives jewelry jewelry more beauty and experience value is also a development direction that cannot be ignored in future comprehensive trade. Especially the promotion and promotion of jewelry culture, the sparkling of diamonds, the gorgeous color of colorful treasures, the inheritance of jadeite, the warmth of the jade, the completeness of the pearl, the richness of the gold, the pure of the platinum, the rare gold of gold, and the long -term silver. The variety of jewelry varieties are the focus of the Chinese jewelry exhibition industry in the future. This Chinese jewelry exhibition industry is developing towards the direction of comprehensive trade. It is an inevitable trend to continue to be rich in connotation and continuous extension of extension. 4.3 The development of the Chinese jewelry exhibition industry to the terminal market The foundation of the development of the exhibition industry lies in the booming market, and the jewelry exhibition industry is no exception. Throughout the global, the post -war economic development of Europe was born, and the Swiss Basel Watch Jewelry Show, the Italian Vicin Charity Jewelery Show, and other jewelry events with global influence; the prosperity of the North American economy has achieved the American JCK Jewelery Show, Tussen Jewelry, Important jewelry exhibitions such as exhibitions; Asian economy, the Hong Kong Jewelry Fair of China and the Bangkok Jewelery Show in Thailand, and the Tokyo Jewelry Exhibition in Japan have been made great progress and development; the development of the Middle East oil economy has also led to the Turkish Istanbul Jewelry Exhibition and Dubai Jewelery Exhibition The rapid development of the industry. The entering the 21st century, especially after 2008, the world's economic environment is turbulent and the pattern has also changed. The rapid rise of China's economy has become the world's second largest economy and one of the fastest economic growth countries. The exhibition area of China International Jewelry Exhibition and the Shanghai International Jewelry Exhibition has developed rapidly at a rate of nearly 30%per year in the past three years, and it also fully shows that the new driving force for the future development of the jewelry exhibition is in China, especially in China, especially in China, especially in China, especially in China, especially in China, especially in China, especially in China, especially in China, especially in China, especially in China, especially in China, especially in China, especially in China, especially in China, especially in China, especially in China, especially in China, especially in China, especially in China, especially in China, especially in China, especially The two major purchasing power and influence of Beijing and Shanghai. 4.4 The Chinese jewelry exhibition industry to internationalization The proportion of overseas exhibitors is an important indicator for measuring the development level and international influence of the exhibition. Internationally of an influential professional jewelry exhibition. We we can see that at the China International Jewelery Exhibition and Shanghai International Jewelry Exhibition, Belgium Antwerp Diamond Diamond Exhibition (AWDC), Israeli Diamond Exhibition (IDI), International Color Gem Association Exhibition (ICA), Thailand珠宝展团、斯里兰卡珠宝展图、澳大利亚欧泊展团、韩国展团、中国台湾馆、中国香港馆以及来自美国、英国、德国、意大利、俄罗斯、波兰、土耳其、巴西、日本、新加坡、印度、 Exhibitors from many countries and regions such as Malaysia, Indonesia, Pakistan, Nepal, Myanmar and many other countries and regions marked the significant improvement of international influence. We have reason to believe that in the near future, the mainland of China will definitely achieve a global jewelry exhibition event. The Chinese jewelry and jade jewelry industry association with the core purpose of "serving enterprises, regulating industries, and developing industries" is based on the Chinese market, serving China's jewelry industry, and a global vision to help Chinese jewelry companies carry out cooperation and expand channels. Rooting in China, building the three major jewelry exhibitions in Beijing, Shenzhen and Shanghai into a well -known jewelry exhibition with global influence is our historical mission!
Yang Xiangsan
The modern jewelry industry in Mainland China started after the reform and opening up, and the jewelry exhibition industry has only been carried out in the 1990s. So far, the jewelry exhibition industry in Mainland China has only undergone 20 years of development. For many jewelry practitioners, jewelry exhibitions are new things, and the jewelry exhibition industry is the Yangyang industry.
This will review the development history of the jewelry exhibition industry in China, analyze the status and pattern of jewelry exhibitions, and discuss the future development direction and trend.
1. The development history of the jewelry exhibition industry in China
The development of the jewelry exhibition industry in Mainland China has gone through the budding stage, the rise stage, and the rapid development stage. In recent years, it has just entered the stage of rapid development, and it is still far from the prosperity of the jewelry exhibition industry in Europe, the United States, and Hong Kong, China.
1.1 The budding stage of the jewelry exhibition industry
2000 years ago, the jewelry exhibition industry in Mainland China is in the budding stage. The jewelry exhibitions are mainly exhibitions and sales. The service is not in place. Borrowing a friend's words, it is "carrying a few boxes of goods and running in China. It is not important for any brand and image. You can sell it to make money."
At that time, in major cities such as Beijing and Shanghai, there were dozens of jewelry exhibitions, but the exhibition area reached 5,000 square meters. The concept of the business has begun to establish the concept of the exhibition, and has accumulated experience and laid the foundation for the rise of the future jewelry exhibition industry.
1.2 The rise of the jewelry exhibition industry
From September 14th to 17th, 2000, the first Shenzhen International Jewelry Exhibition held at the Shenzhen High -Tech Exhibition Center marked the rise of my country's jewelry exhibition in China. The exhibition area of the jewelry exhibition is 9,000 square meters, the number of booths is 430, and 200 exhibitors. In 2001, this data jumped to 16,000 square meters and 800 standard booths. During the same period, the China International Jewelery Show held in Beijing, the exhibition area reached 10,000 square meters and the number of booths exceeded 420; jewelry exhibitions in Shanghai, Guangzhou and other places also rose one after another. The participating jewelry companies have gradually realized the importance of the promotion and publicity of corporate brand image. The more gorgeous decoration, more rich corporate culture and product promotion activities appear at the jewelry exhibition.
With the rapid development of China's economy, jewelry exhibitions have also blossomed in the north and south of the river. Beijing, Shanghai, Shenzhen, Guangzhou and other first -tier cities have also held jewelry exhibitions.
1.3 The rapid development stage of the jewelry exhibition industry in China
has accumulated in just six or seven years. Since 2005, the jewelry exhibition industry in Mainland China has begun to enter the rapid development stage.
2012 China Jewelry and Jewelry Nian Jie Jewelry
2005 Shenzhen International Jewelery Show for the first time on a new height of the 50,000 square meters exhibition area; the exhibition area of the 2006 China International Jewelry Exhibition exceeded 30,000 square meters; after integrating resources in the same year The leapfrog development Shanghai International Jewelery and Jewelry Exhibition reached an exhibition area of 23,000 square meters for the first time. In September, Shenzhen Jewelry Show, November Beijing Jewelery Fair and Shanghai Jewelry Exhibition were also called the three major domestic jewelry exhibitions.
The jewelry exhibition in Mainland China has entered a stage of rapid development. The brand display and promotion of jewelry companies has become the mainstream of jewelry exhibitions. Luxury booth decoration, exquisite corporate publicity 册, and colorful promotion activities are increasing in the jewelry exhibition. At the same time, the focus of the jewelry exhibition has also changed from a single promotion method of "exhibitors' singing and buyers" to exhibitors, buyers, and media three parties. The brand promotion functions, transaction functions, media communication functions, innovative products and innovative design of jewelry exhibition have become increasingly perfect. The jewelry exhibition has begun to truly realize the role of comprehensive service platforms.
2. The current status of the jewelry exhibition industry in Mainland China
The China International Jewelry Exhibition held in Beijing in November, the Shenzhen International Jewelry Exhibition in September, and the Shanghai International Jewelry and Jewelry Exhibition in May. The proportion of exhibition scale is nearly 100%. The three major jewelry exhibitions have been drove together to become a three -legged trend, becoming the vane of China's jewelry industry, consolidating the core position in the jewelry exhibition industry in mainland China.
2.1 The three major jewelry exhibitions in Beijing, Shenzhen, and Shanghai drive together
Entering the pattern of the Chinese jewelry exhibition industry in 2012, the pattern of the Chinese jewelry exhibition industry has changed. The 2012 China International Jewelry Exhibition exhibition area held in Beijing reached a record 58,000 square meter, with more than 2,700 booths, and jumped to the largest jewelry exhibition in the mainland; Solid position; 2012 Shanghai International Jewelery and Jewelry Exhibition, the exhibition area also stood at a new height of 42,000 square meters in one fell swoop, with nearly 2,100 booths.
2.2 Other small and medium -sized jewelry exhibitions
The mainland China in the existing Beijing, Shenzhen and Shanghai three large -scale jewelry exhibitions, and more and more institutions and enterprises holding jewelry exhibitions. In recent years, in Beijing, Shanghai, Shenzhen, Guangzhou, Shenyang, Qingdao, Dalian, Chengdu, Tianjin, Hangzhou, Kunming, Nanjing and other places, more than 20 small and small jewelry exhibitions have been risen. The exhibition area is generally only 10,000 square meters, and the influence on exhibitors, buyers and the media is not enough.
The threshold for the exhibition is reduced, and the level of professionalism and service awareness of the company needs to be improved. The exhibition company, which is purely business operations, has more investment in the cultivation of the exhibition brand, and it is impossible to have a greater influence and driving role in the jewelry industry.
If, with the background of authoritative industry institutions and industry organizations, with the organizational planning of professional exhibition companies with experience, service awareness and innovation, jewelry exhibition projects can be cultivated, forming scale and development.
3. It is a concentrated display of jewelry brands at home and abroad, a professional jewelry trading platform, a stage for new product research and development and technological innovation, a event for information exchange and economic and trade cooperation in jewelry industry at home and abroad, and a gathering of the international jewelry industry. Vane of the trend of Chinese jewelry trend.
3.1 China International Jewelry Exhibition
The China International Jewelry Fair is generally held in November of the Beijing China International Exhibition Center in November. host. The exhibition area of the 2012 China International Jewelery Show will reach 58,000 square meters, the number of booths is 2700, and more than 1,200 exhibitors. The number of visitors is expected to exceed 90,000. It is the largest professional comprehensive jewelry exhibition event in mainland China.
2006 ~ The data map of China International Jewelry Exhibition
The China International Jewelry Show relied on this huge consumer market in Beijing, affecting the jewelry markets in North China, northeast, Central Plains and Northwest China and radiated the country. At the same time, the selection and exhibitions of the "Tiangong Award" of jade carving in China have also led to the vigorous development of the jade, jade and jade carving industry in the northern market, and established the important position of China's international jewelry exhibition in the jade and jade industry.
2012 China International Jewelery Exhibition includes the International Color Gem Association Exhibition (ICA), Thailand exhibition group, Sri Lanka exhibition group, Australian Opan exhibition group, South Korea exhibition group, China Taiwan Pavilion and Hong Kong Pavilion of China, participating in the exhibition, participating in the exhibition Enterprises from more than 20 countries and regions including China, Belgium, Germany, Italy, the United States, Israel, Poland, Brazil, Japan, Singapore, India, Malaysia, Pakistan, Nepal, Myanmar, etc., mainly operate products cover diamonds, color gems, emeralds, Gold, silver and antique jewelry and other varieties.
2012 China International Jewelery Show Domestic and Overseas Exhibitors Proportion Figure
2012 China International Jewelry Exhibition Domestic and Overseas Exhibitors Exhibition Area Proportion Figure
3.2 Shenzhen International Jewelry Exhibition
Jewelry and Jade Jewelry Industry Association, Ministry of Land and Resources Jewelry and Jade Jewelry Management Center, Shenzhen Luohu District People's Government, Shenzhen Economic and Trade and Information Commission, Shenzhen Cultural and Sports Bureau, People's Bank of China Shenzhen Central Branch, Shenzhen Gold Jewelry Jewelry Industry The Association, Shenzhen Bangyou Exhibition Co., Ltd. and Hong Kong Lixin International Exhibition Co., Ltd. are jointly sponsored. They are generally held in the Shenzhen Convention and Exhibition Center in mid -September each year. The area of Shenzhen International Jewelry Exhibition was 5,2500 square meters, the number of booths was 2500, and 1,200 exhibitors.
2006 ~ The data of Shenzhen International Jewelry Exhibition
In Shenzhen is an important production and processing base and distribution center for the Chinese jewelry industry. Holding jewelry exhibitions in Shenzhen has unique geographical advantages. The participating team also highlights the pivotal position of Shenzhen in the Chinese jewelry industry.
2012 Shenzhen International Jewelry Exhibition Domestic and overseas exhibitors' number ratio diagram
2012 Shenzhen International Jewelery Exhibition Domestic and Overseas Exhibitors Exhibition area ratio
3.3 Industry Association, National Jewelry Jade Quality Supervision and Inspection Center, Shanghai Gold Exchange, Shanghai Diamond Exchange, Shanghai Gold Jewelry Industry Association, Shenzhen Gold Jewelry Jewelry Industry Association and Shanghai Baoyu Industry Association and other authoritative institutions jointly sponsored Shanghai International The jewelry exhibition is generally held at the Shanghai World Expo Exhibition Hall in May each year. The exhibition area of the 2012 Shanghai International Jewelry and Jewelry Exhibition was 42,000 square meters, the number of booths reached 2100, 1,000 exhibitors, and more than 70,000 visitors.
2006 ~ The data of Shanghai International Jewelry Exhibition
The Shanghai is the economic center of China, relying on the economically developed and rich East China region, the Shanghai International Jewelry and Jewelry Exhibition Industry has become China's most important professional jewelry event. One, reflects the influence of China's jewelry industry on the world jewelry industry. In 2012, Zhou Dafu, Zhou Shengsheng, Xie Ruilin and Liufu Jewelry and other well -known Hong Kong -funded jewelry brands, as well as the collective debut of international luxury brands such as GUCCI high -end jewelry and Luca Carati, marked the significant significant brand of Shanghai International Jewelry Exhibition in the brand height. Improve and establish an important position in the international jewelry industry.
In addition, the main exhibition groups include Belgium Antwerp Diamond Diamond Exhibition (AWDC), Israeli Diamond Exhibition (IDI), International Color Gem Association Exhibition Group (ICA), Thai jewelry exhibition, Sri Lanka jewelry exhibition group, Australia and European泊展团、韩国展团、中国台湾馆和中国香港馆,以及来自中国、美国、英国、德国、意大利、俄罗斯、波兰、土耳其、南非、巴西、日本、新加坡、印度、马来西亚、印度尼西亚、菲律宾、 Exhibitors from nearly 30 countries and regions such as Pakistan, Nepal, Myanmar, and Macau, China accounted for 36.2%of overseas companies, marking the significant improvement of the international influence and popularity of the Shanghai International Jewelry and Jewelry Exhibition.
2012 Shanghai International Jewelery Show Domestic and Overseas Exhibitors Specifications
2012 Shanghai International Jewelery Exhibition Domestic and Overseas Exhibitors Exhibition area ratio
4. Conclusion
Beijing China International Jewelry Exhibition, Shenzhen International Jewelry Exhibition, Shenzhen International Jewelry Exhibition The overall scale of the Shanghai International Jewelry Exhibition has reached an exhibition area of 150,000 square meters and 7,000 booths. It eliminates the factors of overlapping enterprises. This data also has 100,000 square meters and about 5,000 standard booths. This huge jewelry exhibition market and the vast buyer resources in the Chinese market have established the global position of mainland jewelry exhibition industry. The three major jewelry exhibitions in Beijing, Shenzhen, and Shanghai will continue to develop in the direction of branding, comprehensive trade, terminal marketization and internationalization.
4.1 The Chinese jewelry exhibition industry continues to develop in the direction of branding
The jewelry exhibition industry continues to develop along the brand -oriented route. The first layer of meaning is the brand effect of the jewelry exhibition itself. The three major jewelry exhibitions, including China International Jewelery Fair, Shenzhen International Jewelery Exhibition, and Shanghai International Jewelery Exhibition, are the brand of the Chinese jewelry exhibition industry. The brand -oriented jewelery exhibition also needs to be continuously systematic and professional in terms of exhibitors, publicity, buyer invitation, and event planning, so as to continuously improve the influence and importance of the jewelry exhibition industry around the world.
The meal means that the number of exhibitors at the jewelry exhibition has continued to increase and the brand intensity continues to increase. For a powerful jewelry brand, participating in professional jewelry exhibitions is a three -dimensional advertisement with less investment and good results, a good opportunity to promote brand and enhance brand awareness and reputation.
4.2 The development of the Chinese jewelry exhibition industry in the direction of comprehensive trade
The exhibitions in the bud stage are mainly trading venues for exhibitors and local purchasers. With the rapid development of the jewelry industry and jewelry exhibition industry The extension of comprehensive trade in the jewelry exhibition has continued to expand, and its utility is increasingly reflected.
The comprehensive trade, including on -site product transactions, product order transactions, exhibitors, investment promotion, franchise, agency cooperation and other categories. In addition, the exchange, application and promotion of new technologies in the jewelry industry, and innovative product design gives jewelry jewelry more beauty and experience value is also a development direction that cannot be ignored in future comprehensive trade. Especially the promotion and promotion of jewelry culture, the sparkling of diamonds, the gorgeous color of colorful treasures, the inheritance of jadeite, the warmth of the jade, the completeness of the pearl, the richness of the gold, the pure of the platinum, the rare gold of gold, and the long -term silver. The variety of jewelry varieties are the focus of the Chinese jewelry exhibition industry in the future.
This Chinese jewelry exhibition industry is developing towards the direction of comprehensive trade. It is an inevitable trend to continue to be rich in connotation and continuous extension of extension.
4.3 The development of the Chinese jewelry exhibition industry to the terminal market
The foundation of the development of the exhibition industry lies in the booming market, and the jewelry exhibition industry is no exception. Throughout the global, the post -war economic development of Europe was born, and the Swiss Basel Watch Jewelry Show, the Italian Vicin Charity Jewelery Show, and other jewelry events with global influence; the prosperity of the North American economy has achieved the American JCK Jewelery Show, Tussen Jewelry, Important jewelry exhibitions such as exhibitions; Asian economy, the Hong Kong Jewelry Fair of China and the Bangkok Jewelery Show in Thailand, and the Tokyo Jewelry Exhibition in Japan have been made great progress and development; the development of the Middle East oil economy has also led to the Turkish Istanbul Jewelry Exhibition and Dubai Jewelery Exhibition The rapid development of the industry.
The entering the 21st century, especially after 2008, the world's economic environment is turbulent and the pattern has also changed. The rapid rise of China's economy has become the world's second largest economy and one of the fastest economic growth countries. The exhibition area of China International Jewelry Exhibition and the Shanghai International Jewelry Exhibition has developed rapidly at a rate of nearly 30%per year in the past three years, and it also fully shows that the new driving force for the future development of the jewelry exhibition is in China, especially in China, especially in China, especially in China, especially in China, especially in China, especially in China, especially in China, especially in China, especially in China, especially in China, especially in China, especially in China, especially in China, especially in China, especially in China, especially in China, especially in China, especially in China, especially in China, especially in China, especially in China, especially The two major purchasing power and influence of Beijing and Shanghai.
4.4 The Chinese jewelry exhibition industry to internationalization
The proportion of overseas exhibitors is an important indicator for measuring the development level and international influence of the exhibition. Internationally of an influential professional jewelry exhibition.
We we can see that at the China International Jewelery Exhibition and Shanghai International Jewelry Exhibition, Belgium Antwerp Diamond Diamond Exhibition (AWDC), Israeli Diamond Exhibition (IDI), International Color Gem Association Exhibition (ICA), Thailand珠宝展团、斯里兰卡珠宝展图、澳大利亚欧泊展团、韩国展团、中国台湾馆、中国香港馆以及来自美国、英国、德国、意大利、俄罗斯、波兰、土耳其、巴西、日本、新加坡、印度、 Exhibitors from many countries and regions such as Malaysia, Indonesia, Pakistan, Nepal, Myanmar and many other countries and regions marked the significant improvement of international influence.
We have reason to believe that in the near future, the mainland of China will definitely achieve a global jewelry exhibition event. The Chinese jewelry and jade jewelry industry association with the core purpose of "serving enterprises, regulating industries, and developing industries" is based on the Chinese market, serving China's jewelry industry, and a global vision to help Chinese jewelry companies carry out cooperation and expand channels. Rooting in China, building the three major jewelry exhibitions in Beijing, Shenzhen and Shanghai into a well -known jewelry exhibition with global influence is our historical mission!