1 thought on “How about Caibai Gold?”

  1. It is still very good. Caibai Jewelry is the brand of Beijing Caikou Department Store Co., Ltd., which aims to create the leading brand of Chinese nation jewelry industry. Caibai brand connotation with professional creation of value and win trusted with quality.
    The expansion information:
    . Brand introduction
    "Caibai Jewelry" always adheres to the purpose of quality first, and formulates the "Vairy Bai Jewelry" standard higher than the national standard as the basis for the basis Publish quality orders to manufacturers. At the same time, pay attention to improving service gold content, and formulate 33 service commitments according to the characteristics of the product_2-3] _ and set up the first "Gold Jewelry Jewelry Service Center" in Beijing, which has achieved jewelry cleaning, repairing, consulting, and replacement of new new replacement. "One -stop" service is hailed as "golden service" by customers.
    The main products such as gold jewelry, ornaments, gold bars, platinum, diamonds, jadeite, white jade, jewelry, gold and silver coins, K-Gold and 18K gold, silver jewelry and other commodities.
    . Brand culture
    1, brand positioning
    Caibai jewelry brand positioning: "Pay attention to emotional transmission, pursue fashionable people's jewelry brands"
    2, brand goals
    Caibai jewelry with The leading brand of building Chinese nation jewelry is the goal
    3, business philosophy
    Caibai to put forward and practice: "Museum -style appreciation, popularization of professional knowledge, experiential shopping, personalized customization" four concepts, " While marketing, the cultural innovation is extended, so that jewelry is used as a carrier of emotional transmission to convey the emotions between people.
    . Brand strategy
    Cuchi jewelry into an excellent brand with international competitiveness, realizing "development to group companies" _.
    . Brand mission
    In the mission of "being a gold jewelry consultant for everyone" and advocating the concept of "experiential shopping". One -piece gold jewelry franchise company. Caibai Jewelry has a total of 19 direct chain and branches in Beijing and Waifu. At the same time, Cai Baijie Jingshang and Tmall flagship store have been officially launched.
    Faced with the future, Cai Bai Company will continue to improve the specialty of gold jewelry characteristics, implement cultural marketing concepts, continuously enrich the connotation of "Caibai Jewelry", strengthen cooperation with international peers, to enrich and have a variety of independent products to meet market demand, and to the group to the group, Chemical company moves.

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