How to do community group purchase?

Before understanding how the group buying, let's first understand what is community purchase?
. What is community group purchase? To put it simply, relying on the real community life consumption field, obtain and operate community residents' consumer groups, then release the product sales information through the WeChat community, and complete the group purchase model for face -to -face delivery through the self -lifting point.
The regional, niche, and localized group purchase forms make the O2O model easier and clear. Community shops provide consumer stimulus provided by surrounding consumers. Through fresh sales channels, they enter more home consumption scenarios, and in the form of consumers' mouths to enhance the exposure and influence of the store's area.
Then we need to understand the misunderstanding of community purchases to avoid stepping on thunder.
. What are the misunderstandings for community purchase? 1. To avoid low -cost competition for community purchases
This will appear that the threshold of community group purchase is too low, and the greatest harm of low -cost competition is not the decline in profits, but the platform for the platform to do it. Maintaining profits to continuously reduce product quality, it is easy to lead to the psychological gap after receiving the goods, which leads to the loss of users.
2. To be a community purchase, avoid making wedding dresses for others
The regiment heads will feedback. Instead, it is still the consequence of homogeneous competition. On the one hand, the new platform enters the bureau and uses discounts to promote users to flee. Even the head of the corner dug with the user collectively changed the door, causing the platform to put water drift in the early stage.
3. To make social group purchases, avoid blind expansion
The entrepreneurs are profitable based on profit. After discovering that a few communities are not enough to support profit, they hope to increase the scale to increase profitability. However, after blindly entering multiple communities However, it is found that a large amount of investment in the early stage is still needed. Not only does the distribution efficiency decrease, but also the increase in funds has soared, and the cost has risen sharply, resulting in tight capital chain.
After knowing the misunderstanding, we returned to the topic. How can I do it well?
. How to do a good job of community purchases 1. Do community purchase of communities
This for user fatigue and fleeing, in addition to selecting selection and ensuring product quality Operations are also one of the effective means of improving user stickiness. For example, the launch of festivals specialty discounts, group connection dragon red envelopes, sign -in points, etc. At the same time, you can also mobilize user enthusiasm by sharing bargaining, group discounts, and new vouchers.
2. To be a group purchase of community groups, the head of the group
In addition to the convenience store deduction of group purchase platforms, many group leaders belong to the mother group with micro -business experience. And the business capabilities are uneven, so the platform needs to invest more energy in the management of the head of the regiment. In view of the fact that the head of the group from the source is not realistic, it is recommended that the franchise agreement, the platform independent construction group, the introduction of performance assessment, and the training of the head of the group leader training and other methods Improve the level of the head of the regiment.
3. To be a social group purchase, it is necessary to keep it in good quality
The quality and low price is the core competitiveness of community group purchase. To maintain the price advantage on the premise of ensuring the product "Wumi", you need to do a good job. Supply chain management maintains low prices by optimizing channels, and at the same time, it is necessary to make product information display, such as publishing product videos and producing information through small programs and groups to avoid psychological gaps mentioned earlier.
4. To make social group purchase, you need to choose a reliable group purchase software
The through reliable group purchase software can optimize the process from all aspects, reduce the difficulty of operation, and help enterprises or individuals better operate in operation , A better results.
. How to operate the WeChat community? 1. Put the top, so that each user knows the group

The people will be curious about the group after joining the group? What is the use of yourself? Tell the people of Jiaqun to say that this is a welfare group. There are various activities every day, and various high -quality products are waiting for you to choose, let them open and top the group, so that they can come to your community to buy at any time. Check the shopping group.
2. Look at it regularly, do n’t leave the customer too much
In you can tell the group friends that this group will do activities at a fixedly manner every day, such as the activities such as grouping, bargaining, and spike. High -quality products, you must pay attention to the activities of the group at any time. In this way, your community purchases can be active, and more users will pull friends around you to enter your group to promote a new belt new Fission promotion cycle.
3. The welfare of holidays, maintain heat
In addition to the daily promotion, when the traditional festival can be made in the group Depending on the actual situation, once the group friends think that the benefits are good, and it is true and reliable, this group will naturally become popular.
4. I often chat in the group and create an atmosphere
The group purchase of social groups. Be sure to make a heart with your own users. Once the user is treating you, once the user is interested in you, your product is naturally selling well, and your group is naturally active.
The above is how to do community purchase? How to operate the answer to the WeChat community, I hope to help the subject!