How to run the jewelry point

Publicity and more promotional activities.
The decoration principles

It jewelry consumers still have a subconscious choice for jewelry shops. Many consumers say that the first impression of the store is important. The unique and interesting shop will definitely attract more favors.
1. Inside the store: To reflect the feminine feeling, create a feminine and delicate atmosphere, it is best to have lights and music.
2. Outside the store: eye -catching, strong visual impact, and temptation, let consumers look at it at first glance.
3. Store name: novel, close to consumers, combined with the overall decoration style.

The purchase management

For jewelry stores, the following issues should be considered:

1. Purchase cycle: Small jewelry is a small piece of fast update small pieces Items, so the purchase cycle is relatively short. Consider purchases once a day or the next day, at least once a week of purchase.
2. Investment volume: depends on the strength of funds and sales. rn3.进货渠道：大型的批发商，广东、浙江等地的批发市场饰品种类比较丰富；也有一部分可直接从厂家那里进货；有时厂家的更新没有那么快，可以考虑在网上批发，网上The product is updated quickly, it can keep up with the trend, and it is more competitive. And also save a lot of traffic tolls.

4. How can I fully meet the needs of customers when purchasing? First of all, to allow buyers with market experience to purchase, they are more accurate to the overall feeling of the jewelry market and the grasp of consumer preferences. Secondly, we must go to the jewelry wholesale market frequently to understand the market movement. Third, at the time of business, the salesperson should communicate with consumers frequently and timely feedback the customer's needs. Finally, we need to look at newspapers, magazines, TV programs, etc. to learn about the recent popular trends.

Ideal inventory: According to experience, the first purchase of 40,000 to 50,000 yuan can be covered with a 40 -square -meter store. Then "keep three advances one" (that is, the total number of store accessories of 30,000 yuan per month, an average of 10,000 yuan per month).

The business cheats

1, jewelry placement: The accessories of the jewelry shop should be particular. To attract the attention of consumers as soon as possible, pay attention to the following points: the placement of the jewelry cannot be too crowded, make full use of the space, and match it chic and clever; Essence

2, sales strategy: Member card system, a certain amount of consumption, you can get a member card, you can enjoy discount discounts in the future; It is not sensitive, and there is no need to bargain; the special price area can set up a "student special area" or "ten yuan special, five -yuan special offer", mainly to promote some backlog accessories; specialty areas, "Korean jewelry", "Korean jewelry", can be set up, "Korean jewelry", "Korean jewelry", and "Korean jewelry" and "Tibetan jewelry", "Blue Printing Cloth Jewelry" area, etc., highlights characteristic operations; theme sales can further subdivide the behavioral characteristics of consumers to purchase jewelry, and can launch "lover jewelry" and "birthday accessories" according to different themes. , "Mei Mei Headgear", "One Trip Love" and other combinations, each combination includes multiple small jewelry; holiday sales, use "Valentine's Day", "Women's Day", "April Fool's Day", "Mother's Day", "Ghost Ghost", "Ghost Ghost", "Ghost Ghost", "Ghost Ghost" The festivals are sold for festivals.

If publicity:

1. Product promotion: Put some related introduction materials about accessories by the shelves, especially the more popular jewelry. For example, the introduction of Tibetan culture next to Tibetan jewelry can be placed on Tibetan culture, which is convenient for customers to understand these newly launched accessories.

2. Inner posters: You can post posters, posted paintings, etc. in the store to introduce the use of jewelry and cultural connotation.

3. Gifts: For customers who purchase a large number of jewelry at one time or a member with a large purchase volume, given different grades to strengthen the publicity of jewelry shops. Gifts can be small bookmarks, mobile phone bags, and so on.