I am now preparing to open a cosmetics wholesale store in Yichang. Now I am looking for suitable cosmetics wholesalers, which can be from Yichang or Wuhan! please help!

I only do cosmetics counters in the Outlets Mall in Jinshan Fourth, Yichang City. Their consultation QQ was 299.03799.

If it is a traditional cosmetics, you can make DIY cosmetics such as L'Oreal, which can be beautiful. n How to open a cosmetics shop with small funds
In a cosmetics store, it looks easy, but in fact, there are many doors in it. In particular, some young people who have entrepreneurial business, because they are not very experienced and have not many funds that are available, so how to use small capital to open a cosmetics store has attracted the attention of many investors.

. The determination of the business model
The future development of the sales channel of the cosmetics industry should be the situation of specialty stores, large department stores, large supermarkets, and large supermarkets. The counter of the department store is a high -end route, which attracts some high -consumption groups; supermarkets are large and complete development ideas, and the products are all available to sell products in exchange for profits; and if you want to successfully operate cosmetics, you must follow the differentiated route. It is necessary to have characteristic business ideas to be small and refined. In addition to selling specialized products, it can also provide customers with more intimate services, so that there will be a place in fierce market competition.
If you are sure to open a cosmetics store, then you must first determine the business model of the specialty store. Do you want to run a brand of cosmetics or run multiple brands of cosmetics. In addition to skin care products, do you need to add some living care products (such as shampoo, perfume, shower gel, etc.), makeup, nutritional foods, etc. If the business model is determined, we will be able to determine the brand owner to choose your purchase channel.
. The choice of the brand (or the choice of purchase channels)
The cosmetic store for a single brand is generally used in the form of chain franchise. The brand owner authorizes you to sell their products or Provide customers with corresponding services. The general safety factor of joining the chain store is relatively large, and the brand owner directly supplys you, eliminating the intermediate link without worrying about fakes, parallel imports, and insufficient supply. It is just that the brand may have a higher demand for franchisees, and the investment should be slightly higher. It is recommended to choose some prospective cosmetics concepts and technologies, such as the popular DIY cosmetics that are currently in Taiwan and Hong Kong, such as "beautiful self -made" domestic brands.
The other is to open the store by yourself and buy it yourself, but in a relatively speaking, you are more likely to encounter fakes and parallel imports (of course, unless you are positioned at the beginning of the sales of counterfeit or parallel import brands, cosmetic). It should be said that the overall brand image should not be too good, and the customer will lose a lot after a long time. And your supply is not guaranteed. However, this store may have a little advantage, that is, the product variety will be very rich. Cosmetics, makeup, daily necessities, ornaments are sold. But in this way, the characteristics of your cosmetics store will be lost. (This kind of store, everyone has its own strengths)
It recently, some so-called "cosmetics brand discount stores" have appeared in the market recently. Franchisee, everyone must think about this kind of. You think about it, all well-known makeup brands are independent operating channels. They cannot sell their products to these so-called cosmetics to join the company at a price of 2-3 % off, and then sell them to you. What do you make? Intersection Intersection Ha ha!
. The location of the store
Okay, the brand has selected it in the heart, the business model is determined, and the purchase channels are also guaranteed, so the site is selected. Choosing the business address is very important. A good shop, your small store has at least 60%successful. Select the following content:
1. Areas where local bustling commercial districts, fashion girls often patronize and consume; (for example: Beijing's Xidan, Dianmenmen, Daedenmen, Xinjiekou, Zhongguancun and other places)
2. Large, medium -sized communities, and mature residential areas; (if your shop also provides skin care services, choose this place is good)
3. High -end office buildings, commercial buildings, etc. Wangpu, the target is a high -consumption white -collar group;
4. It is best to be a cosmetics, clothing stores, and shops that run women's products.
. Shop decoration
The area selected, and start to decorate. If you are a chain store, the company will generally decorate the design of the company. According to the style of the company The grade of decoration is relatively high, and the cost may be slightly higher. If your store is not a franchise store or the kind of specialty store you purchase, the decoration style can be determined according to your own preferences, but the proximal amount must be simple, bright, bright in light, tidy layout, product layout, and organizational layout. The door must be beautiful. (Otherwise, others will not go in as soon as you look at your door)
. The first distribution (or purchase)
If you are a franchise store, you can communicate with your headquarters customer service department. Products, because the environment, climate, and consumption habits of each place are different. At the beginning, the goods may not be correct, but in general, if you are a brand of joining, then they generally have 3 months The refund period can be returned and exchanged. This risk is very small. But if you are not a store to join, but to who wholesale markets yourself, then you must think clearly at the beginning. The products you need or products that are suitable for local consumption habits, otherwise, it is difficult to return. It's right. Generally, if you are a brand to join, they will give you some discounts about related products, let you open or send it to consumers in daily business.
6. Store layout
Is will not say much about the layout of the store. If you are a franchise store, you can do it according to the guidance of the headquarters. Come to arrange. The placement of the product is very knowledgeable. The expensive and high -profile products should be placed in a place where the sight is flat. Otherwise, others will think that it is worthless. The cabinet, the promotional product is suitable for putting more, put him a little more. (Remember to hang some posters, hanging periods, and layout of shop silk flowers or flowers in the store, but not too much, otherwise it will blur the focus)
7. Personal recruitment
If your shop is not very large In addition, just recruit another employee, but the skin is good, the image temperament is not bad, and the preferred choice of beauty or sales of cosmetics, but she must be familiar with the products sold in your store before going to job to learn about the products sold in your store and understand Product knowledge, this will not be a problem to talk to customers, because you need to know that you are the leader of opinion, and you and the salesperson should educate what products should be used and how to use products. The grasp of sales skills and professional knowledge has a very important impact on your sales performance.
8. Open Great
Try photos (omitted) If you sell nutrition and health foods, you need to apply for a health permit, and your clerk should apply for a health certificate. If it is a "beautiful self -made", a makeup artist formula is required. Well, after a period of preparation, it is time to open, and the preparation of the opening must be fully opened. Do not worry about opening, and wait for all the preparations to be done. Popularity is very important during the opening for a month, so the publicity must be in place. For example, DM must be sent to it, and the advertisement should be appropriately done according to the situation of the city (of course, if it is joining, the burden of advertising costs will be much less.) You can also do some subtitle advertisements or image opening advertisements on local TV stations. You must do some preferential activities, such as giving gifts to the store, 20 % off buying products, or how much to send and what to send. Of course, gifts must be characterized by the needs of MMs. In addition, when you open the business, you must launch your friends and relatives to support you, and let them all come to your shop to buy products. But when you first opened, because many things need to be familiar, you have to run in, and don't be busy.