1 thought on “Please introduce what gifts are good for customers who come to meet?”
Leon
How to do a good job of conference gift marketing looking for answers from the case It in modern society, the importance of information communication is increasingly prominent. The conference activity was widely developed because it helped the transmission and exchanges of information. For a meeting, careful planning and arrangement cannot be successfully interpreted to the integrity of the meeting. And a warm conference gift can not only give the participants a beautiful blessing and long aftertaste, but also reflect the care and wishes of the organizer, and enhance the results of the meeting, so it is indispensable. but due to the restrictions of the meeting and the theme, the choice space of the conference gift is relatively small, and the new meaning is scarce. When the participants repeatedly received homogeneous products, they would only have a decline, which reduced the conference gifts to "chicken ribs". What kind of conference gifts can be selected to be close to the theme of the meeting and convey the concept of the meeting. At the same time, attract the attention of the gift with different characteristics? We might as well find the answer from a case. H Company is an integrated energy chemical company. The leader of the industry has made it very high for gifts. In the annual meeting, Company H was once again caught in the problem of choosing business gifts. Corporate buyers have repeatedly expressed their hope that the gifts that they want to buy can create the atmosphere of the annual meeting and have the convenience of use. Double must. Therefore, comparative tendencies can print a large -scale cup products of corporate logo. However, the company also has some concerns about cup products. It is worried that the security performance of the purchased cup is not too much, which affects the health of the user. For this reason, Company H specially assembled the products. When the gifts of bidding returned one by one, the Fuguang Cup emerged because of the grasp of details, the demand for quality, and the FDA's food safety certification, and became the final choice of company H. Thenight and multi -angle to find conference gift requirements In above cases, we can find that the conference gifts naturally stand out under strict positioning. Therefore, in the selection of conference gifts, the first element is the analysis and positioning of the needs of gifts. The diversification of the meeting determines the diversification of the meeting of the conference, so it is necessary to understand the meeting in a comprehensive understanding of the meeting, which helps the gifts to make accurate judgments more suitable for gifts. Moly conferences held in a specific time and environment will be affected by the external situation. For example, during the economic crisis, even companies with good economic benefits will subconsciously compress their expenses. The feedback from the procurement of gifts may wish to look at some cost -effective products. Form the purchase habit of consciously controlling costs. Profimed the nature of the meeting, some targeting The nature of the conference is another key factor to determine how to choose gift giving skills to gift gifts. From the nature of the meeting, the meeting can be simply divided into celebration meetings, business meetings and government conferences. Among them, the celebration meeting includes: the annual meeting of the enterprise, the opening of the branch of the branch, etc., the gift gifts aims to create a festive atmosphere and highlight the theme of celebration; The organizer is the additional labor and gratitude to the guests; government conferences, such as: Circulating China Merchants, the Council, etc., most of these conference gifts have memorable significance and local humanistic characteristics. When the nature of the meeting is clear, the outline of the positioning direction of gift purchase is beginning. Of course, as for what gifts to choose, it should also be further refined according to the theme and content of the meeting. In the selected gifts meet the theme and content of the meeting The conference around the topic. The organizational arrangement of the conference should consider whether the issues are fully expressed, and the gift gift as a link of the meeting should also be in line with the theme of the meeting. And content. I have participated in the launch of an energy -saving mobile phone product and received a pan -power charge of a solar phone battery. The gift is not unexpected and has a certain relationship with mobile phone products. It should be noted that selecting gifts according to the theme content, not every meeting, such as academic and economical meetings, because the theme content is too profound, and there is no handover point with the specific form of gifts. It is not suitable to adopt this way Essence Puke the professional background and living habits of the participants It, the professional background and living habits of the participants also determine the direction of gift positioning. As a gift, only by the recognition and love of the recipient can the value be reflected. From the perspective of the gift party, perhaps the gifts purchased have been carefully selected, covering various advantages such as exquisite, intimate, and practical, but as long as the gifts are not taken, they can directly determine the gift selection as a failure. Before the procurement of the conference gifts, we must do a good job of "homework", analyze the composition of the participants in detail, and "vote for it" to maximize the value of the gift. In general gift selection procedures, considering the above factors, the gift will maintain a rough level, and in the real operation, because of the differences and specialty of the gift, you must also consider some follow -up issues of gift gifts. Essence At the time of the conference, the large gifts have a punch, which can not only reflect the generosity and strength of the donor, but also bring surprises to the recipient. Then if the participants are from another city, and the traffic bumps are bumpy, then the surprise of the gift gifts is very surprising. The Express will be transformed into concerns about gift transportation, and it may even be transformed into a complaint that "gifts that give me such a large piece of gifts for me?" Of course, it is also necessary to consider subsequent maintenance, preservation, and timeliness, etc. The restrictions of these factors will further reduce the scope of gift selection. The characteristics of the conference gift "high -profile shot" The conference gifts also have the characteristics of "high -profile shots". Because the gift gifts of the conference adopt the way the opposite opposite side of the public places is adopted. The gifts are too "subtle", and the small family will be angry, and it will be spread by the discerning of the gifts to a common dissatisfaction. reputation. The comprehensive analysis of the above factors can give the gift an exact positioning. Let's review the procurement cases of the annual meeting of Company H, why is it the final positioning as the Fuguang Cup? First, from the perspective of the economic environment, the annual meeting of the company H is in the economic rise. 2. From the nature of the meeting, it is an annual celebration. 3. The theme of the conference is to summarize the previous brilliant achievements and look forward to the future of the enterprise, showing a positive spiritual style. Fourth, the gifts are mostly leaders and industry leaders at all levels. Based on the above factors, refined, healthy, and high -end gifts are the primary choices of this conference gift. If party can consider whether all kinds of gifts are in line with the positioning of the procurement gift at the beginning of the procurement, avoiding the misunderstanding of the gift selection, at the same time, it can improve the efficiency, and find the real in a short time in a short time. Suitable for gifts required for meetings. Instead, why not?
How to do a good job of conference gift marketing looking for answers from the case
It in modern society, the importance of information communication is increasingly prominent. The conference activity was widely developed because it helped the transmission and exchanges of information. For a meeting, careful planning and arrangement cannot be successfully interpreted to the integrity of the meeting. And a warm conference gift can not only give the participants a beautiful blessing and long aftertaste, but also reflect the care and wishes of the organizer, and enhance the results of the meeting, so it is indispensable.
but due to the restrictions of the meeting and the theme, the choice space of the conference gift is relatively small, and the new meaning is scarce. When the participants repeatedly received homogeneous products, they would only have a decline, which reduced the conference gifts to "chicken ribs". What kind of conference gifts can be selected to be close to the theme of the meeting and convey the concept of the meeting. At the same time, attract the attention of the gift with different characteristics? We might as well find the answer from a case.
H Company is an integrated energy chemical company. The leader of the industry has made it very high for gifts. In the annual meeting, Company H was once again caught in the problem of choosing business gifts. Corporate buyers have repeatedly expressed their hope that the gifts that they want to buy can create the atmosphere of the annual meeting and have the convenience of use. Double must. Therefore, comparative tendencies can print a large -scale cup products of corporate logo. However, the company also has some concerns about cup products. It is worried that the security performance of the purchased cup is not too much, which affects the health of the user.
For this reason, Company H specially assembled the products. When the gifts of bidding returned one by one, the Fuguang Cup emerged because of the grasp of details, the demand for quality, and the FDA's food safety certification, and became the final choice of company H.
Thenight and multi -angle to find conference gift requirements
In above cases, we can find that the conference gifts naturally stand out under strict positioning. Therefore, in the selection of conference gifts, the first element is the analysis and positioning of the needs of gifts. The diversification of the meeting determines the diversification of the meeting of the conference, so it is necessary to understand the meeting in a comprehensive understanding of the meeting, which helps the gifts to make accurate judgments more suitable for gifts.
Moly conferences held in a specific time and environment will be affected by the external situation. For example, during the economic crisis, even companies with good economic benefits will subconsciously compress their expenses. The feedback from the procurement of gifts may wish to look at some cost -effective products. Form the purchase habit of consciously controlling costs.
Profimed the nature of the meeting, some targeting
The nature of the conference is another key factor to determine how to choose gift giving skills to gift gifts. From the nature of the meeting, the meeting can be simply divided into celebration meetings, business meetings and government conferences. Among them, the celebration meeting includes: the annual meeting of the enterprise, the opening of the branch of the branch, etc., the gift gifts aims to create a festive atmosphere and highlight the theme of celebration; The organizer is the additional labor and gratitude to the guests; government conferences, such as: Circulating China Merchants, the Council, etc., most of these conference gifts have memorable significance and local humanistic characteristics. When the nature of the meeting is clear, the outline of the positioning direction of gift purchase is beginning. Of course, as for what gifts to choose, it should also be further refined according to the theme and content of the meeting.
In the selected gifts meet the theme and content of the meeting
The conference around the topic. The organizational arrangement of the conference should consider whether the issues are fully expressed, and the gift gift as a link of the meeting should also be in line with the theme of the meeting. And content. I have participated in the launch of an energy -saving mobile phone product and received a pan -power charge of a solar phone battery. The gift is not unexpected and has a certain relationship with mobile phone products. It should be noted that selecting gifts according to the theme content, not every meeting, such as academic and economical meetings, because the theme content is too profound, and there is no handover point with the specific form of gifts. It is not suitable to adopt this way Essence
Puke the professional background and living habits of the participants
It, the professional background and living habits of the participants also determine the direction of gift positioning. As a gift, only by the recognition and love of the recipient can the value be reflected. From the perspective of the gift party, perhaps the gifts purchased have been carefully selected, covering various advantages such as exquisite, intimate, and practical, but as long as the gifts are not taken, they can directly determine the gift selection as a failure. Before the procurement of the conference gifts, we must do a good job of "homework", analyze the composition of the participants in detail, and "vote for it" to maximize the value of the gift.
In general gift selection procedures, considering the above factors, the gift will maintain a rough level, and in the real operation, because of the differences and specialty of the gift, you must also consider some follow -up issues of gift gifts. Essence At the time of the conference, the large gifts have a punch, which can not only reflect the generosity and strength of the donor, but also bring surprises to the recipient. Then if the participants are from another city, and the traffic bumps are bumpy, then the surprise of the gift gifts is very surprising. The Express will be transformed into concerns about gift transportation, and it may even be transformed into a complaint that "gifts that give me such a large piece of gifts for me?" Of course, it is also necessary to consider subsequent maintenance, preservation, and timeliness, etc. The restrictions of these factors will further reduce the scope of gift selection.
The characteristics of the conference gift "high -profile shot"
The conference gifts also have the characteristics of "high -profile shots". Because the gift gifts of the conference adopt the way the opposite opposite side of the public places is adopted. The gifts are too "subtle", and the small family will be angry, and it will be spread by the discerning of the gifts to a common dissatisfaction. reputation.
The comprehensive analysis of the above factors can give the gift an exact positioning. Let's review the procurement cases of the annual meeting of Company H, why is it the final positioning as the Fuguang Cup? First, from the perspective of the economic environment, the annual meeting of the company H is in the economic rise. 2. From the nature of the meeting, it is an annual celebration. 3. The theme of the conference is to summarize the previous brilliant achievements and look forward to the future of the enterprise, showing a positive spiritual style. Fourth, the gifts are mostly leaders and industry leaders at all levels. Based on the above factors, refined, healthy, and high -end gifts are the primary choices of this conference gift.
If party can consider whether all kinds of gifts are in line with the positioning of the procurement gift at the beginning of the procurement, avoiding the misunderstanding of the gift selection, at the same time, it can improve the efficiency, and find the real in a short time in a short time. Suitable for gifts required for meetings. Instead, why not?