3 thoughts on “What are the main strategies for social marketing”
Annie
A complete physical store community needs to complete six major links: Procketing -gift selection -attracting traffic -community operation -activity monetization -customer fission. . Community planning Procketing needs to understand the industry attributes and community positioning of physical stores. Generally, physical stores can be divided into three types: just high frequency, just low frequency, niche demand. In three types of communities: It high frequencies: The target users attract the group, through community operations, activate customer bases and build trust and shape value with them. Then batch transactions (storage value, full delivery activities, etc.); It low frequency: This customers are difficult to repurchase, establishing a community must extend the corresponding products, or cooperate with other surrounding affiliated merchants to jointly work together Operation, resource interchange. For example, the building materials community can cooperate with businesses such as kitchen and bathroom, home furnishings, etc. to complement each other; Themid demand: The content output system can be established. Customers extend to nationwide. . Gift selection Procketing gifts can be divided into three types: 1, drainage gift -pull new gifts; 2, lottery gifts -group active gifts; 3, reward gift -cracking gifts. The quality of gifts has a great impact on the success or failure of the community. Set the corresponding material incentives, which can activate the atmosphere in the group while stimulating the active fission and new in the group. . Attraction of traffic The physical store builds a community. The first batch of target groups must be entering the store. As long as a small gift, you can pull many users into the group. The cost is controlled within 3 yuan. Can. It is online customers. You can let customers enter the group through the copywriting of the heart and content marketing. At the same time, you can also use each other to drain each other, such as helping other merchants give gifts. After the customer scan the code into the group, come to their own stores to receive prizes and other methods to guide the passenger flow to introduce the community. Beauty salons can cooperate with underwear stores, restaurants can cooperate with fruit shops. It another way is that after consumers spend XX yuan for cooperative merchants, scan the code into the group and the group of owners can go to their own stores to receive the prize for free. On -site shopping guides allow customers to spend small money for consumption. Because customers have a small cheap heart, once she feels that more than 100 products are worth more than 5 yuan, they can be purchased, they will act. . Community operations After traffic, the community can start operation. Conal operations include: lottery rules, group rules, small interaction, entertainment themes, discussing themes, sharing themes, etc. The group regulations in the community must be set up. Everyone's behavior must be standardized in advance, such as prohibiting advertising to avoid resentment of other group members. Small interaction can avoid strange state in the early group and activate the atmosphere in the group. The topic must be created in a timely manner to drive the members of the group to actively participate in the discussion. For example, sports merchants can release topics such as weight loss and health in the group, causing attention and participation of target groups. 5. Community monetization The purpose of community operation lies in monetization. If any activity wants to succeed in selling, there must be a preliminary pavement. How to pave the way? The release activities can actually be sent through the group owner, which can be sent to the trumpet to prevent group members from thinking that it is advertising. The activity can also set up a limited -time purchase, and use a small amount of psychology and scarcity effects to trigger the fast consumption psychology of group members. The most important thing for the lottery is to make most customers win and make customers take advantage. In this way, when the merchant sells the realization, most customers will be embarrassed to refuse. If you add the temptation of gifts, customers can easily act. has a set of models that do not need to spend money for all group members to win the prize: all members of the group can receive the third prize for free, and after the on -site redemption of the prize, they can persuade them to add some money to upgrade to the first prize. The money is enough to cover the 1 -class prize. the cost of. In this way, you don't spend a penny and give all customers. 6: Customers' fission We can only put 500 people in a WeChat group through community transactions. No matter how transactions, sales are difficult to break through. How to make a group of the community into several groups, or even dozens of groups? 1. Let customers invite friends to enter the group, there are prizes; 2, customer hair circles, prizes; 3, customers bring friends recharge, there are prizes; 4, formation of social alliances , Combining other surrounding businesses to form a sticky business district.
1. The path of the community 1) The construction of soul characters 2) Cuched core products 3) Construct 2. The specific process of social marketing 1) In the fellow n to find potential users with the same hobbies and needs. Because a real community is composed of a group of people with common needs and hobbies. The fellows of the community can be the same as the product, the fellow of the behavior, and the fellow of the three views. 2) The fixed structure The complete social structure includes organizational members, communication platforms, adding principles, and management specifications. Effective and reasonable architecture can help the community and continue to develop stable and healthy. 3) Pu production The form of output is relatively diverse, such as the Morning Post content output, public account recommendation, targeting topics or current affairs hotspot output, live class output, etc. The output purpose is to promote the activity of the community and enhance the stickiness of users; Mo group members can learn things and harvest valuable content, so as to retain users. 4)
In clever operation methods to carry out community activities in an orderly manner. In the preparation of the previous steps, the user's positioning, content value, and platform cognition of the group have a certain transformation foundation for the implementation of activities. 5) The can copy The unlimited replication fission from capable of operating a community to copying business mode is the ultimate purpose of operating. 3. The target of operation 1) The new The new is the basic work of the operation. It is a guiding process behavior. Therefore, the core is the conversion rate. It is necessary to pay attention to the continuous optimization of data and reduce the cost of the average user acquisition. 2) This promotion and retention In the use of users' viscosity to products, increase promotion of the conversion rate of traffic, can also be operated based on product content. To drain, to increase the number of access and users. 3) The transformation of revenue Ip operation In order to transform revenue, the ultimate goal of users accumulated is to monetize. All processes are to achieve transformation. Operators need to clarify their operating purposes and form strategic thinking.
For enterprises, we must first know what core values you have established. The core value is the basis of a community survival and development, and it is also the goal orientation and positioning of a community. Since it is a group, it is necessary to need corresponding rules to survive for a long time, otherwise it will only be like a plate of sandy sand. The stable development of the community is inseparable from its rules and mechanisms. The form of the community needs to be consistent. The rules of the previous rules should not be destroyed due to the addition of other new members. Essence Hunan Yiren believes that in addition to group regulations, the most effective and necessary is the manual guidance of the administrator. The activity of a community requires many activity operations to stimulate, which is particularly obvious in the product community. The control scale mainly depends on the growth stage of the community. A community has a certain growth cycle. If the community does not control the size of the community, the community is likely to only serve novices and small white users. At the same time Not small. The scale of control is a must for corporate community development planning. It is most commonly used to precipitate core users and internal test users. It is a must -have road for community's refined operation and refining community value. Compared to ordinary members, the core user group of the product can bring more value to the brand.
A complete physical store community needs to complete six major links:
Procketing -gift selection -attracting traffic -community operation -activity monetization -customer fission.
. Community planning
Procketing needs to understand the industry attributes and community positioning of physical stores. Generally, physical stores can be divided into three types: just high frequency, just low frequency, niche demand.
In three types of communities:
It high frequencies:
The target users attract the group, through community operations, activate customer bases and build trust and shape value with them. Then batch transactions (storage value, full delivery activities, etc.);
It low frequency:
This customers are difficult to repurchase, establishing a community must extend the corresponding products, or cooperate with other surrounding affiliated merchants to jointly work together Operation, resource interchange. For example, the building materials community can cooperate with businesses such as kitchen and bathroom, home furnishings, etc. to complement each other;
Themid demand:
The content output system can be established. Customers extend to nationwide.
. Gift selection
Procketing gifts can be divided into three types:
1, drainage gift -pull new gifts;
2, lottery gifts -group active gifts;
3, reward gift -cracking gifts.
The quality of gifts has a great impact on the success or failure of the community. Set the corresponding material incentives, which can activate the atmosphere in the group while stimulating the active fission and new in the group.
. Attraction of traffic
The physical store builds a community. The first batch of target groups must be entering the store. As long as a small gift, you can pull many users into the group. The cost is controlled within 3 yuan. Can.
It is online customers. You can let customers enter the group through the copywriting of the heart and content marketing. At the same time, you can also use each other to drain each other, such as helping other merchants give gifts. After the customer scan the code into the group, come to their own stores to receive prizes and other methods to guide the passenger flow to introduce the community. Beauty salons can cooperate with underwear stores, restaurants can cooperate with fruit shops.
It another way is that after consumers spend XX yuan for cooperative merchants, scan the code into the group and the group of owners can go to their own stores to receive the prize for free. On -site shopping guides allow customers to spend small money for consumption. Because customers have a small cheap heart, once she feels that more than 100 products are worth more than 5 yuan, they can be purchased, they will act.
. Community operations
After traffic, the community can start operation.
Conal operations include: lottery rules, group rules, small interaction, entertainment themes, discussing themes, sharing themes, etc.
The group regulations in the community must be set up. Everyone's behavior must be standardized in advance, such as prohibiting advertising to avoid resentment of other group members. Small interaction can avoid strange state in the early group and activate the atmosphere in the group. The topic must be created in a timely manner to drive the members of the group to actively participate in the discussion. For example, sports merchants can release topics such as weight loss and health in the group, causing attention and participation of target groups.
5. Community monetization
The purpose of community operation lies in monetization. If any activity wants to succeed in selling, there must be a preliminary pavement. How to pave the way?
The release activities can actually be sent through the group owner, which can be sent to the trumpet to prevent group members from thinking that it is advertising. The activity can also set up a limited -time purchase, and use a small amount of psychology and scarcity effects to trigger the fast consumption psychology of group members.
The most important thing for the lottery is to make most customers win and make customers take advantage. In this way, when the merchant sells the realization, most customers will be embarrassed to refuse. If you add the temptation of gifts, customers can easily act.
has a set of models that do not need to spend money for all group members to win the prize: all members of the group can receive the third prize for free, and after the on -site redemption of the prize, they can persuade them to add some money to upgrade to the first prize. The money is enough to cover the 1 -class prize. the cost of. In this way, you don't spend a penny and give all customers.
6: Customers' fission
We can only put 500 people in a WeChat group through community transactions. No matter how transactions, sales are difficult to break through. How to make a group of the community into several groups, or even dozens of groups?
1. Let customers invite friends to enter the group, there are prizes;
2, customer hair circles, prizes;
3, customers bring friends recharge, there are prizes;
4, formation of social alliances , Combining other surrounding businesses to form a sticky business district.
1.
The path of the community
1)
The construction of soul characters
2)
Cuched core products
3)
Construct
2.
The specific process of social marketing
1)
In the fellow n to find potential users with the same hobbies and needs. Because a real community is composed of a group of people with common needs and hobbies. The fellows of the community can be the same as the product, the fellow of the behavior, and the fellow of the three views.
2)
The fixed structure
The complete social structure includes organizational members, communication platforms, adding principles, and management specifications. Effective and reasonable architecture can help the community and continue to develop stable and healthy.
3)
Pu production
The form of output is relatively diverse, such as the Morning Post content output, public account recommendation, targeting topics or current affairs hotspot output, live class output, etc.
The output purpose is to promote the activity of the community and enhance the stickiness of users;
Mo group members can learn things and harvest valuable content, so as to retain users.
4)
In clever operation methods to carry out community activities in an orderly manner.
In the preparation of the previous steps, the user's positioning, content value, and platform cognition of the group have a certain transformation foundation for the implementation of activities.
5)
The can copy
The unlimited replication fission from capable of operating a community to copying business mode is the ultimate purpose of operating.
3.
The target of operation
1)
The new
The new is the basic work of the operation. It is a guiding process behavior. Therefore, the core is the conversion rate. It is necessary to pay attention to the continuous optimization of data and reduce the cost of the average user acquisition.
2)
This promotion and retention
In the use of users' viscosity to products, increase promotion of the conversion rate of traffic, can also be operated based on product content. To drain, to increase the number of access and users.
3)
The transformation of revenue
Ip operation In order to transform revenue, the ultimate goal of users accumulated is to monetize.
All processes are to achieve transformation. Operators need to clarify their operating purposes and form strategic thinking.
For enterprises, we must first know what core values you have established. The core value is the basis of a community survival and development, and it is also the goal orientation and positioning of a community. Since it is a group, it is necessary to need corresponding rules to survive for a long time, otherwise it will only be like a plate of sandy sand. The stable development of the community is inseparable from its rules and mechanisms. The form of the community needs to be consistent. The rules of the previous rules should not be destroyed due to the addition of other new members. Essence Hunan Yiren believes that in addition to group regulations, the most effective and necessary is the manual guidance of the administrator. The activity of a community requires many activity operations to stimulate, which is particularly obvious in the product community. The control scale mainly depends on the growth stage of the community. A community has a certain growth cycle. If the community does not control the size of the community, the community is likely to only serve novices and small white users. At the same time Not small. The scale of control is a must for corporate community development planning. It is most commonly used to precipitate core users and internal test users. It is a must -have road for community's refined operation and refining community value. Compared to ordinary members, the core user group of the product can bring more value to the brand.