4 thoughts on “What factors should I pay attention to the success of a jewelry store?”

  1. Personal jewelry store
    in recent years, although the competition of jewelry business has become increasingly fierce, consumers' chasing "detail embellishment" fashion is still popular, the trend has continued to replace, and the jewelry on the market is always refreshing.

    The jewelry shop has also gradually moved from scattered, small and small, and gradually moved to large -scale and specialized. Brands such as "AYAYA" and "top jewelry" have achieved scale expansion; some jewelry shops have begun to hire designers themselves and open processing plants themselves. In addition, some jewelry shops have developed in the direction of professionalism and launched their unique accessories.

    This This article mainly introduces how to "use 150,000 yuan to build a more than 40 square meters of personalized jewelry shop" and how to share a share from "detail consumption".

    The target market positioning

    The target consumer group: consumer groups of personalized jewelry shops are positioned in female consumers, urban fashion girls, professional women, female students, etc. Essence

    The jewelry category can include: plush toys, bracelets, mobile jewelry, cosmetics tools, headdress, jewelry, wallet, etc.

    The consumer psychological description:

    1. Do not go out to buy a small jewelry, but once you go out, you will not easily let go of any jewelry sales.

    2. Sometimes it is not important to buy or buy, and often hold the psychology of "see". "Look" itself is already an interesting behavior.

    3. Buying gifts for friends or family members is the first choice.

    4. Exquisite small jewelry, with the value of collection, different jewelry rotation can reflect their small interests and small changes in clothing.

    5. Iriline consumption: Sometimes just want to stroll around, but once you see what you like, you can't control it, especially the accessories of less than 10 yuan.

    The site selection principles

    For the location of the jewelry store, it is important to contact more customers. The location is very important. Here are some principles of site selection.

    1. The largest passenger flow is the most important: bustling streets, downtown areas, and public stations can be considered.

    2. With the help of well -known stores: As long as it is a place where female consumers often come out, such as the popular shopping malls, clothing cities, women's specialty stores, etc.

    3. Use the "tie" effect: If the product has obvious advantages in the product store, the items are more distinctive, and the competitive strength is strong, then the position can be considered in a relatively concentrated place like "Jewelry Street".

    4. Select the "Low Density" area: If the product characteristics of the jewelry store are not obvious or the experience of operation is not rich enough, it may avoid the competition of the opponent. Essence

    The decoration principles

    Thenasus consumers still have a subconscious choice for jewelry shops. Many consumers say that the first impression of the store is important. The unique and interesting shop will definitely attract more favors.

    1. In the store: To reflect the feminine feeling, create a feminine and delicate atmosphere, it is best to have lights and music.

    2. Outside the store: eye -catching, strong visual impact, and temptation, let consumers look at it at first glance.

    3. Store name: novel, close to consumers, co -produced with the overall decoration style. The names such as "top", "ayaya", "living color" can be used for reference.

    The cost estimation and profit model

    Costal estimation: Investing about 40,000 yuan for decoration and related equipment for paving; about 30,000 yuan for 4 months (for 4 months ( The rent of the monthly deposit of one month); about 40,000 yuan for the first purchase shop; in addition, about 10,000 yuan is used for mixed fees such as clerk salary and promotion; the remaining 30,000 yuan is used for circulation.

    The development goals: continuously grow the small shop surface, work hard to the direction of the chain counter; or increase the service content and expand the category of the product.

    The inventory and inventory management

    For jewelry management, the following issues should be considered:

    1. The purchase cycle: small jewelry is Update fast small items, so the purchase cycle is relatively short. Consider purchases once a day or the next day, at least once a week of purchase.

    2. Investment volume: depends on the strength of funds and sales.

    3. Purchase channels: Large wholesalers, wholesale market accessories in Guangdong, Zhejiang and other places are relatively rich; some can also be purchased directly from the manufacturer, and some salespersons take the initiative to sell.

    4. How can I fully meet the needs of customers when purchasing? First of all, to allow buyers with market experience to purchase, they are more accurate to the overall feeling of the jewelry market and the grasp of consumer preferences. Secondly, we must go to the jewelry wholesale market frequently to understand the market movement. Third, at the time of business, the salesperson should communicate with consumers frequently and timely feedback the customer's needs. Finally, we need to look at newspapers, magazines, TV programs, etc. to learn about the recent popular trends.

    Ideal inventory: According to experience, the first purchase of 40,000 to 50,000 yuan can be covered with a 40 -square -meter store. Then "keep three advances one" (that is, the total number of store accessories of 30,000 yuan per month, an average of 10,000 yuan per month).

    The eyeball and sales of cheats

    The jewelry placement: The jewelry of the jewelry shop should be particular. To attract the attention of consumers at the first time, pay attention to the following points:

    1. For customers, the best visual area is: 80 cm (up, down, left and right) areas.

    2. The placement of the jewelry should not be too crowded. Use the space to make full use of the space.

    3. The latest jewelry is best placed in an obvious position and is equipped with instructions.

    Sales strategy: The operation of the jewelry shop is within the square inch. However, when Fangcun sees kung fu, effective sales strategies will drive the virtuous circle of jewelry sales. Here are several commonly used strategies.

    1. Member card: The consumption is full, you can get a member card, you can enjoy discount discounts in the future.

    2. Do not bargain: The price of jewelry is generally low, consumers are not sensitive to prices, and there is no need to bargain.

    3. Special price area: "Student Specialty Zone" or "Ten yuan special, five -yuan special offer" can be set up. Mainly promoting some backlog accessories.

    4. Features: "Korean jewelry", "Tibetan accessories", "blue -printed cloth jewelry" area, etc., highlight the characteristic operations.

    5. Theme sales: can further subdivide the behavioral characteristics of consumers to purchase jewelry. According to different themes, you can launch a combination of "lover's jewelry", "birthday jewelry", "charming headgear", "one ornamentation" and other combinations. Each combination includes multiple small jewelry.

    6. Holiday sales: use "Valentine's Day", "Women's Day", "April Fool's Day", "Mother's Day", "Ghost Festival" and other festivals for holiday sales.

    If publicity:

    1. Product promotion: Put some related introduction materials about accessories by the shelves, especially the more popular jewelry. For example, the introduction of Tibetan culture next to Tibetan jewelry can be placed on Tibetan culture, which is convenient for customers to understand these newly launched accessories.

    2. Inner posters: You can post posters, posted paintings, etc. in the store to introduce the use of jewelry and cultural connotation.

    3. Network promotion: You can open your own website. Or use the more popular women's websites, some BBS communities, and chat rooms publish posts, attach exquisite jewelry pictures, websites and sites. Exchange links with other well -known websites, and so on.

    4. Gifts: For customers who purchase a large number of jewelry at one time or a member with a large purchase volume, given different grades to strengthen the publicity of jewelry stores. Gifts can be small bookmarks, mobile phone bags, and so on.

  2. Many of the ambitious young people want to gain the success of life through their own business, but after all, the successful entrepreneurial success is a minority. Of the newly founded enterprises, at least 50%of the newly founded enterprises will close within half a year. The basic rule. From the age of 25 at the age of 25, in the past ten years of entrepreneurial experience, many success or defeats have been lost. I often think that if you can learn more about the successful entrepreneurial experience at the beginning of your business, I may have greater achievements than today. Some of the entrepreneurial experiences I summarized may be a good reference for more friends to start a business.
    . Entrepreneurship must have sufficient resources.
    The people are very lacking in resources when they start their own businesses. Insufficient resources reduces the probability of successful entrepreneurship, but it is impossible to have fully full resources. In terms of resources, in general, two conditions must be met: one is to have the minimum resources that enter a industry, and on the other hand, there are different resources. If any condition is not available, the possibility of successful entrepreneurship is very small.
    The conditions of entrepreneurial resources mainly include several aspects:
    A business resources: what is the model of making money;
    Customer resources: who will buy;
    The technical resources: Why win customers with customers trust?
    The business management resources: How to operate;
    financial resources: whether there is enough start -up funds;
    industry experience resources: accumulation of information and common sense of the industry;
    industry access Conditions: Some industries are protected and restricted by some policies and need to enter qualification conditions;
    human resources conditions: whether there are suitable professional talents.
    The resource entrepreneurs do not need 100%, but at least some important conditions should be available. Other conditions can be obtained through marketization. If entrepreneurs have sufficient financial resources, other resources can also be made up; if there is sufficient customer resources, the lack of other resources is easy to change.
    The conditions of entrepreneurship are: enough capital? Industry experience? Customer Resources? Technical innovation? Business operation capabilities? Is there a significant advantage compared to the upcoming competitors?
    . Be careful before entrepreneurship
    This must be carefully considered, repeatedly evaluated, and considers maturity before acting. In addition to sufficient resource preparation, psychological preparation is the most important. The following aspects are worth thinking about.
    The first, why do I start a business? Is there enough determination to bear risk? Is the past interest willing to give up?
    Secondly, do I have the ability and quality of entrepreneurs, can I bear setbacks, have it comprehensive and comprehensive quality, or have special technical skills?
    Third, what is the core resource advantage of my success? The conditions I have is: enough capital? Industry experience? Customer Resources? Technical innovation? Business operation capabilities? Is there a significant advantage compared to the upcoming competitors?
    Fourth, whether there is enough patience and endurance to spend the entrepreneurial period, it is estimated that how long it has passed through the entrepreneurial bottleneck stage and how long it is prepared.
    Fifth, what is the biggest risk of entrepreneurship, what is the worst result, and I can bear it? Don't just think of an optimistic aspect, you must have sufficient psychological preparations for risks. Otherwise, when you encounter the actual situation, it is different from imagination, which will cause confidence to shake confidence.
    Is to answer the above questions, and then decide whether to start a business. The failure of many entrepreneurs is not enough to prepare with before entrepreneurship. They hurry to start a business. In the end, the failure is messy. If the preparation is not enough, the conditions are not available, and the later entrepreneurship is not too late.
    It three firsts have business, and then start a business
    enter the industry to work for others, and accumulate experience and resources through the experience of working. Then the "tuition" is naturally paid by other bosses.
    The people's entrepreneurship is under pressure to survive. I hope to make more money and live a better life. Therefore, at the beginning of entrepreneurship, it was indifferent to career. The choice of entrepreneurship was extremely blind and started a business for entrepreneurship. Before the beginning of the creation, what industry entered and what a profit model was dazed. Many entrepreneurs register the company first, and then consider the business scope.
    The entrepreneurs must have a clear direction of entrepreneurial before starting a business, and then determine entrepreneurship. If you choose a certain industry, you must accumulate some experience in the industry before starting startup and collect related information. If possible, you can first consider entering the industry to work for others and accumulate experience and resources through the experience of working. Then the "tuition fee" is naturally paid by other bosses, and it is not necessary to pay tuition fees for your own entrepreneurial time. Industry knowledge, customer resource channels, and profit models are all available. Re -entrepreneurship, success means that it is just around the corner.
    . The most important operation capabilities
    The ability to make money is the most important. As long as they have very good business capabilities, they will naturally find investors. Many investors are looking for project investment every day.
    The young people emphasize the influence of funds too much when starting a business. In fact, although the funds are important in the entrepreneurial conditions, the most important thing is the personal business ability of entrepreneurs, especially business capabilities. If the funds are the fundamental factor, that's good, I will invest you 10 million, what do you operate, and what can you make sure to make money? I think many people may not be guaranteed and do not know what to invest, so the funding factors are not unique.
    The ability to make money is the most important. As long as they have very good business capabilities, they will naturally find investors. Many investors are looking for project investment every day.
    In the early days of entrepreneurship, the personal ability of the entrepreneur was very important. If there was nothing, they had to do it by themselves. Entrepreneurship was not a very relaxed thing. In the personal ability of entrepreneurs, business capabilities, developing customer capabilities, and comprehensive strain capabilities are very important. Actually, entrepreneurs are often a business manager who can get everything well. Many successful entrepreneurs are doing business. With customers, with orders, natural things have become easy.
    The personal entrepreneurial success has also been successful on the basis of the professional accumulation of the past ten years.
    For those with aspiring entrepreneurs, it is critical to constantly build their own business ability. Starting from learning to do business, it is a good way. When the ability is available, there are naturally many opportunities for entrepreneurship. Especially today, when entering the era of relying on ability to make money, business ability is even more important.
    5. Internal entrepreneurship is easier
    Ifs of entrepreneurs, there are several types of success. Those who have successfully entrepreneurship from scratch, have technical success with others, and successful entrepreneurial entrepreneurs within the enterprise. The author believes that the third way of entrepreneurship is the easiest to succeed.
    The better choice of an entrepreneur is to enter a successful company with a plan and strategy. Get the trust of the boss first, and then find the opportunity. It is recommended that the boss invest in new projects from the perspective of the company. As the proposal of the project, it will naturally be given a heavy responsibility by the boss. Many companies will have the need to develop new projects. If you are looking for someone to invest, there will not be too many opportunities for cooperation. The key is a sense of trust. Pingshui meets. Why should others trust? Domestic enterprise management and control are weak. When employment is employed, they care about loyalty, and even more attention to ability.
    The internal entrepreneurship, there are many favorable conditions: support of strong capital strength, guidance of management, sharing of comprehensive resources, business resources, brand image borrowing, etc. Continuousness, or association, is easier to success in entrepreneurship.
    Is when I am in my twenties in my twenties, I have no funds, so I will do a good job of project planning. Find investment partners everywhere, but it is difficult to find. Later, I changed my strategy, advanced a powerful company to work, won the trust of the boss, and found the opportunity to support it.

  3. What factors do you need to pay attention to when you do business in two business partners?

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