Tesla's layout in Shanghai, NIO's listing in the United States, and new energy production and sales rank first in the world. These series of major events all show that my country's new energy vehicle market is entering the fast lane. As the country continues to support new energy vehicles, more and more car companies are accelerating the deepening of the layout of new energy vehicles, creating diversified models from high-end to low-end to meet the needs of consumers.
Facing the increasing number of new energy models, how should we choose? The cruising range and subsidized selling price are of course important references, but they are not absolute factors. After all, from the perspective of the crowd, young and middle-aged people, rich The needs of the elderly are different, and only the one that suits them is the best.Please check:https://www.aminobattery.com/lithium-battery/206.html
The younger generation, pursuing individuality and freshness
Nowadays, the trend of rejuvenation in the automobile consumer market is becoming more and more obvious. Most of these young consumers are born in the 90s, and their consumption philosophy mainly emphasizes self-individuality. For them, a car is not only a means of transportation, but also a representative of personality. Therefore, the appearance of the new energy vehicles they favor must pass the test first.
At present, the new energy vehicles built by many car companies often pursue cost performance, and lack novelty in appearance design, which undoubtedly cannot satisfy the inner preferences of young people. However, there are also some self-owned brand car companies that incorporate fashion elements into the appearance of new energy models, highlighting the sense of movement and catering to the individual needs of young people. Like the pure electric vehicle 650EV under Lifan Motors, the front face adopts a U-shaped air intake grille design, which is sharp and flexible. Dynamic, and highlights the affinity of a family car.
Middle-aged people, emphasizing cost performance is king
In the middle-aged group, that is, those born in the 70s and 80s, most of them are already parents and shoulder the burden of the family. Therefore, they buy new energy vehicles mainly based on actual needs. The model does not have to be too tall, the important thing is to highlight the cost performance. For example: whether the configuration is sufficient, whether the price is friendly to the people, etc.
The car buying needs of the middle-aged people also coincide with the current car manufacturing philosophy of many car companies. Under the new subsidy policy of the state, many new energy models have broken the old impression of high price and low battery life, and are favored by consumers. For example: Lifan 650EV has a cruising range of 305 kilometers under comprehensive working conditions, and the energy consumption per kilometer is only 7 cents. It is equipped with basic configurations such as keyless entry + one-button start, leather seats, and 6-way seat adjustment. Equipped with various functional configurations such as electric sunroof, parking special, reversing camera, etc., the price after subsidy is only 79,900 to 86,800 yuan, which highlights the cost-effective advantage compared with fuel vehicles of the same level.Please check:https://www.aimeno.com/lithium-battery-pack/195.html
The wealthy elderly are an important potential consumer group in the auto market. Most of them have retired, and most of their children have already married and established businesses. They buy cars mainly for transporting their grandchildren and for daily transportation. They pay attention to practicality, such as whether they are environmentally friendly, With comfort and more.
Specifically, in terms of environmental protection effects, pure electric vehicles are naturally the most powerful, and can achieve "0" emissions. In terms of riding comfort, it depends on whether the leg and head space of the seat is sufficient. Another point worth noting , That is, whether the interior of the car is quiet when the car is driving. Taking Lifan 650EV as an example, its body size is 4625*1715*1510mm, its wheelbase is 2610mm, and its trunk can reach a maximum of 650L. Compared with new energy vehicles of the same level, it has an absolute advantage and can be described as having a large space. Secondly, 650EV is a pure electric vehicle The cockpit is quieter and can give people a library-like quiet atmosphere, which is very suitable for family travel.
Undoubtedly, different consumer groups have their own consumption preferences, chasing fashion appearance, preferring cost-effectiveness, or focusing on practicality. Everything depends on their own internal needs. After all, the one that suits them is the best. Looking at the new energy vehicle market, the national subsidy policy is declining, prompting car companies to increase product upgrades, which is also a great benefit for consumers. For example: Lifan Motors' pure electric vehicle 650EV has a cruising range of 305 kilometers, and the price has dropped to less than 100,000 after the subsidy. The cost performance is getting higher and higher, which is naturally worthy of consideration by consumers.